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English get a taste for Scots water.

Byline: ALEX DOWDALLS

THE thirst for Scottish water is growing - with sales predicted to soar to five billion litres by 2020.

Scots brands - viewed across Britain as the "purest" - are squaring up to famous French brands and are now the fastest growing sector of the UK's soft drinks market.

To push theirCeltic roots, big sellers, such as Strathclyde, Caledonian Clear, Gleneagles and Highland Spring, have gone for shortbread-tin-style packaging.

Half-litre bottles and flavoured waters have been produced to tempt young, mobile customers.

Sales rose by 10 per cent last year to top pounds 179million and Britons now drink 1000 more litres of bottled water than in 1990.

Food health scares are partly responsible for the tide turning to "pure" products.

Richard Hall, of research analysts Zenith International, added: "A cool glass of Scottish bottled water has now become part of general lifestyle drinking patterns.

"This is all due to changing lifestyles, increased availability and lower prices.

"Additionally, bottled water is pure and simple and doctors' drink-two-litres-a-day message is also helping sales."
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Copyright 2001 Gale, Cengage Learning. All rights reserved.

 
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Title Annotation:Money Page
Publication:Daily Record (Glasgow, Scotland)
Date:Mar 6, 2001
Words:171
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