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Enesco brings our name is mud into fold.

ITASCA, Ill. -- Enesco has acquired Our Name Is Mud, a ceramic giftware maker, as part of its strategy to develop unique and differentiated global brands.

Lorrie Veasey and her husband, Kip, owners of Our Name is Mud, will join Enesco.

"We are very pleased to have Lorrie's creative talent join the Enesco family and integrate Our Name Is Mud into our portfolio," said Matt Bousquette, chairman of Enesco LLC. "We share Lorrie and Kip Veasey's vision of growth for their brand and look forward to working with them to bring Our Name Is Mud to the global marketplace."

The acquisition, Bousquette said, continues Enesco's strategy of aggressive global expansion" in the gift and home decor industry through internal growth, licensing and acquisitions.


The acquisition came about partly by chance and helped by the "Cinderella factor, said Lorrie Veasey, who founded the company in 1995 from a card table in her home.

"We were looking to grow and were open to growth," she said. It just so happened that an Unesco executive spotted an Our Name is Mud mug on a co-worker's desk, was intrigued and sent a blind e-mail to the small ceramics company. It led to an acquisition discussion.

"It was one meeting and it was instant affinity," Veasey said.

The biggest benefit for Our Name is Mud, according to Veasey, is the opportunity to work in other mediums besides ceramics. Enesco also lends Our Name is Mud a strong, in-house sales force.

"The company, I think, will have rapid and explosive growth, not just in sales but also in product development," Veasey said.

Noting Enesco's reputation as a figurine company, Veasey is enthusiastic about prospects for both companies: It gives Veasey creative license and Enesco the chance to emphasize that it is not just a decorative giftware company.

Veasey, whose company once operated four stores but has since exited retail, said she is personally thrilled to be able to focus on the creative aspects of business again. Enesco's acquisition enables her to have "creative control and not the headaches of ownership."
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Title Annotation:the markets: tabletop
Author:Zisko, Allison
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Oct 15, 2007
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