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Enesco and Walgreens Offer Exclusive "It's a Wonderful Life" Holiday Products.

Business Editors

ITASCA, Ill.--(BUSINESS WIRE)--Oct. 30, 2002

Enesco Acquires License from Viacom Consumer Products and Global

Icons to Produce Collectibles Based on Classic Holiday Film

Enesco Group, Inc. (ENC), a global leader in the giftware, collectible and home decor industry, and Walgreens (WAG), the nation's largest drugstore chain, are teaming together to create an exclusive offering of collectibles based on the film classic, "It's a Wonderful Life(TM)." Enesco recently signed agreements with Viacom Consumer Products and Global Icons to create gift and collectible products that will be sold exclusively at Walgreens for the 2002 holiday season.

Beginning November 1, 2002, more than 3,900 Walgreens nationwide will feature a storefront display that showcases Enesco's illuminated villages based on select scenes of Bedford Falls. In addition to the villages, Enesco is producing seasonal ornaments, sculpted mugs, photo frames, and porcelain bells. Walgreens is promoting the "It's A Wonderful Life" program with a national advertising campaign beginning in November.

Enesco will continue the "It's A Wonderful Life" program for Christmas 2003 with new product introductions for both the specialty retail channel of distribution and the mass market.

"Nostalgia-themed products are becoming top-sellers in today's market," says Dan DalleMolle, president and CEO for Enesco. "We've found that there is a strong demand for `It's A Wonderful Life' because the movie not only evokes memories from childhood, but it is a popular family holiday tradition."

Viacom Consumer Products is the licensor for the "It's A Wonderful Life" film, and Global Icons represents the estates of Jimmy Stewart and Donna Reed.

About Viacom Consumer Products

Viacom Consumer Products merchandises properties on behalf of Paramount Pictures, Paramount Television, Viacom Productions, and Spelling Television, as well as third-party properties. Viacom Consumer Products, a unit of Viacom Entertainment Group, is a subsidiary of Viacom Inc. To learn more about Viacom Consumer Products and our properties, please visit at

About Global Icons

Global Icons is a rapidly expanding licensing and merchandising agency specializing in promoting corporate brands and trademarks, as well as entertainment properties. The company's mission is to increase brand awareness and create new revenue streams for their clients through licensed advertising, promotional, and merchandising opportunities. Select clients include Baby Genius(R), Bluetorch, Donna Reed, Duncan Hines(R), Elite Models Fashion, GirlStar, Gotcha, Hollywood Sign, Hollywood Walk of Fame, Humphrey Bogart, Igloo(R), Jimmy Stewart, Lucy Ann(R), MCD, Ronald McDonald House Charities and The Three Stooges(R). Please visit to view the complete roster of clients.

About Walgreens

Walgreen Co. is the nation's largest drugstore chain, with fiscal 2002 sales of $28.7 billion. The company operates more than 3,900 stores in 43 states and Puerto Rico, in addition to Walgreens Health Initiatives, which provides mail service prescriptions, pharmacy benefits management and other clinical services. Additional company information is available at:

About Enesco Group, Inc.

A global leader in the gift, collectible and home decor industries for more than 40 years, Enesco Group, Inc. offers such notable product lines as Cherished Teddies, Mary Engelbreit, Lilliput Lane, Border Fine Arts, and NICI, among others. The Company's award-winning Precious Moments brand is one of the top collectible lines throughout the world. Further information is available on the Company's web site at

Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties, and actual results could differ materially from the Company's present expectations. A description of the risk factors that could cause such material differences is set forth in the Company's 10-K for the year ended December 31, 2001, filed under the Securities Exchange Act of 1934. The Company undertakes no obligation to update or publish in the future any forward-looking information.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 30, 2002
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