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Enesco Acquires Our Name Is Mud.

Enesco LLC, a global leader in the giftware market, announced the company's second acquisition with the purchase of Our Name Is Mud, a leader in the ceramic giftware industry. The company said the acquisition builds on Enesco's strategy of developing a balanced portfolio of unique and differentiated global brands.

Enesco will introduce the newest Our Name Is Mud product offerings to retailers during the company's corporate show in Itasca in October. Lorrie Veasey and her husband, Kip, will join Enesco and maintain future introductions that are true to her artistic vision and retailer expectations.

"We are very excited to be joining a company that is investing in growing its portfolio of products and is passionate about bringing those quality products to market," said Lorrie Veasey. "Our Name Is Mud has a following of dedicated fans, from both the retail and consumer perspective. With its focus on creativity and design, Enesco is a great home for us and our product line. They have the capability to further market the brand and our unique designs to new consumers worldwide."

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Publication:Gourmet Retailer
Article Type:Brief article
Geographic Code:1USA
Date:Oct 2, 2007
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