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Energy bar line goes organic.

Clif Bar Inc. has introduced new flavors and organic ingredients into its entire energy bar line. The new flavors, which include Lemon Poppyseed, Black Cherry Almond and Peanut Toffee Buzz, introduce alternatives to the category.

As with all Clif Bars, the new flavors provide a combination of protein, carbohydrates, vitamins and minerals designed to deliver sustained energy to outdoor challenge seekers as well as consumers committed to a healthy lifestyle.

* Lemon Poppyseed is reminiscent of bakery shop muffins. Topped with white chocolate drizzle icing, Lemon Poppyseed delivers a clean, delicate, citrus tang, punctuated by the pleasing texture of white soy chips.

* Black Cherry Almond features dried black cherries paired with whole almond pieces.

* Peanut Toffee Buzz contains sweet toffee chunks combined with heart whole peanut pieces to create a healthy indulgence. Each bar is topped with soy white chocolate icing and contains 50 mg of natural caffeine (equivalent to a can of cola) from green tea extract.

The entire line of Clif Bar energy bars contains at least 65 percent organic ingredients, including organic roasted soybeans, organic rolled oats and organic soy flour. With a suggested retail price of $1.39 to $1.69, the new Clif Bar flavors are available to all major channels, including grocery, natural, convenience, drug, club stores and specialty retail stores such as cycling and outdoor retail shops.

Further differentiating the Clif Bar flavor evolution is a new, updated wrapper design for the entire line. Each bar wrapper sports a more modern Clif climber, a warmer natural-looking sky gradient, fresh fonts and light bronze foil fins in place of silver foil fins. The new wrapper is expected to increase shelf appeal.

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Title Annotation:Clif Bar Inc. introduces new flavors and organic ingredients into its energy bar line; New Product Profiles
Comment:Energy bar line goes organic.(New Product Profiles)(Clif Bar Inc. introduces new flavors and organic ingredients into its energy bar line)
Publication:Food Processing
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2003
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