Printer Friendly

Energizer buys 3 feminine care brands.

ST. LOUIS -- Energizer Holdings Inc. has agreed to acquire the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene brands in the United States, Canada and the Caribbean from McNeil PPC Inc. and Johnson & Johnson Inc. Energizer will pay $185 million in cash for all brand assets, including the J&J manufacturing plant in Montreal.

Subject to customary conditions, the deal is expected to close in the fourth quarter of this year.

"We are very excited about the prospect of combining the Stayfree pad., Carefree liner and o.b. tampon feminine hygiene business with our Playtex Feminine Care business, strengthening both in the process," says Ward Klein, chief executive officer of Energizer. "Combining these complementary businesses gives us brands in each of the key feminine hygiene categories."

COPYRIGHT 2013 Racher Press, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2013 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:SUPPLY SIDE
Date:Sep 2, 2013
Previous Article:SheaMoisture wins recognition.
Next Article:Retailers adapt to changing consumer preferences.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters