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Employees, vendor partners embrace red nose day.

DEERFIELD, Ill. -- In May, Walgreens celebrated its second annual Red Nose Day, once again serving as the exclusive retail partner for the charitable event, which seeks to raise funds to fight child poverty.

Started in the United Kingdom, Red Nose Day brings people together to do something funny to raise money for charity. Inaugurating the campaign in the U.S. last year, Walgreens raises money for the Red Nose Day Fund, which supports nonprofit organizations that help lift children and young people out of poverty here and overseas.

For this year's Red Nose Day, Walgreens said it went "beyond the nose" and raised funds through the sale of new Red Flair merchandise, which ranged from red hats and springy novelty headbands to oversize sequin bowties and Red Noses for cars.


"Helping people live happy and healthy lives is our passion at Walgreens, and participating in Red Nose Day lets us do just that for those who need it most: kids living in poverty in the U.S. and abroad," Walgreens Boots Alliance Inc. co-chief operating officer Alex Gourlay said in a statement. "Topping last year's success is a challenge we're ready for. We have more Red Noses, new Red Flair and sever al other fun ways for everyone in the Walgreens family--from our valued customers and vendor partners to our passionate team members--to get involved in this powerful campaign."

In the run-up to Red Nose Day, Walgreens and Duane Reed locations nationwide sold Red Noses for $1 each and Red Flair items for between $1.00 and $5.99, with the proceeds from Red Nose and Red Flair purchases benefiting the Red Nose Day Fund, which supports charities with domestic and international reach aimed at fighting childhood poverty, including Boys & Girls Clubs of America; charity:water; Children's Health Fund; Covenant House; Feeding America; Gavi, The Vaccine Alliance; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and The Global Fund.

Beyond purchasing Red Noses and Red Flair for themselves, Americans also were given the opportunity to support the cause by purchasing Red Noses and Red Flair products for their schools or workplaces, or organize fund-raisers in their community. Actor and comedian Ravi Patel helped the drug chain celebrate Red Nose Day 2016, delivering the first batch of Red Noses and Red Flair to Walgreens shelves in Chicago, the retailer's hometown.

In the U K., Red Nose Day, according to Walgreens, has raised more than $1 billion since it launched over 25 years ago. The inaugural Red Nose Day event in the U.S. took place last May and raised more than $23 million to help children in need in America and abroad.

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Title Annotation:SPECIAL SECTION: Walgreens Retail Transformation
Publication:Chain Drug Review
Date:Dec 12, 2016
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