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Emirates widens its African network.

EMIRATES has extended its reach into Africa with the launch of a new linked service to Lusaka and Harare, five times a week. Now flying to 22 points within Africa, Emirates will connect Zambia and Zimbabwe to key markets across Europe, the Far East, Australasia and the Indian Subcontinent. The Dubai-Lusaka-Harare service operates using an A330-200 aircraft in a three class configuration. "Zambia and Zimbabwe are both important emerging business and industrial centres, with economies that are projected to grow by over five per cent annually during the coming years," said Nabil Sultan, divisional senior vice president revenue optimisation & distribution. "Emirates' new service will play a significant role in supporting this growth by connecting Lusaka and Harare to our worldwide network, opening new conduits for trade, investment and tourism."Emirates services to Lusaka will be a huge boost to its tourism industry, helping to support the Zambia Tourism Board's target for increasing visitor arrivals by 22.5 per cent to one million visitors in 2012. To support the linked service, Emirates will promote Zambia and Zimbabwe's tourism attractions, including Victoria Falls, the Zambezi River, game reserves and safaris, in advertising campaigns executed across the airline's global network. Emirates Holidays will also feature eight pages on Zimbabwe and Zambia in its 2012 World of Choice brochure.

Following the launch of Lusaka and Harare, Emirates launched services to Dallas, Texas on February 2. This will be followed by Seattle on March 1, Ho Chi Minh City on June 4, and Barcelona on July 3. The airlines also announced that a larger aircraft will be deployed on its Dublin route from July 1, just three weeks after the launch of the new route. The new service has already become one of the airline's most successful route launches with load factors driving through 90 per cent for many of the flights. From July onwards, the replacement Boeing 777-300ER provides a total of 360 seats, representing an increase in capacity of 52 per cent. The Boeing offers 310 seats in Economy Class, 42 in Business Class and eight First Class Private Suites.

Emirates Holidays, Emirates' tour operating arm, will feature Dublin in its 2012 A World of Choice brochure. Nine hotels and resorts -- including six Dublin City hotels and three resorts outside Dublin -- will be carried in the publication. Copyright 2008 www.tradearabia.com

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Publication:Travel & Tourism News
Geographic Code:6ZAMB
Date:Mar 1, 2012
Words:404
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