Emirates NBD launch Future Lab to formulate digital strategy.
Global Banking News-September 6, 2016--Emirates NBD launch Future Lab to formulate digital strategy
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Global Banking News - 06 September 2016
Emirates NBD (ENBD.ADSE) has said that it has set up the Emirates NBD Future Lab, as part of its digital strategy.
As part of the initiative, the lab will act as a strategic think tank and also serve as a testing centre for innovative ideas, products and services for the bank's retail and wholesale banking customers. Managed by an in-house team of technology experts, Emirates NBD Future Lab will focus on three specific areas-digital first, self-service, and process innovation.
Abdullah Qassem, group chief operating officer at Emirates NBD, said: 'Emirates NBD Future Lab will be the foundation of all that we innovate, create and test in our digitisation process. Housed with a team of innovators and technical experts, the lab's key goals will focus on developing personalised consumer-centric offerings that will seamlessly integrate with our advisory services. The lab will essentially be the home of innovation at Emirate NBD and undoubtedly cement our position as the region's digital leader in banking.'
In its first year, Emirates NBD Future Lab will team up with existing partners and clients in the private and public sector, as well as identify Fintech innovators to create pioneering concepts for prototyping.
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