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Emerald Solutions Forms Premier Alliance Agreement with Blue Martini Software; Companies Deliver Enhanced Customer Experience to Clients Such As PointsBeyond.

Business Editors/High Tech Writers

PORTLAND, Ore.--(BUSINESS WIRE)--May 1, 2000

Emerald Solutions Inc., a provider of e-business professional services, and Blue Martini Software, a provider of e-business applications designed to build brand everywhere, today announced at BluePrint 2000, Blue Martini Software's first annual user conference, that the companies have signed a premier alliance agreement.

According to the terms of the agreement, Emerald will serve as a premier-level implementation alliance member for Blue Martini's e-merchandising, e-marketing and e-service solutions. The two companies will work on joint projects and engage in joint marketing and sales activities.

A growing market demand for customer interaction systems and the need for end to end integration of these technologies has motivated a variety of companies to seek assistance from Emerald and Blue Martini. Joint customer, a Web site dedicated to delivering weekly local outdoor adventures to the 66 million outdoor enthusiasts in the United States, recently deployed the Blue Martini Customer Interaction System.

"We realized that we needed a long-term customer interaction system that was robust and scalable enough to meet the growth demands of our business," said Jeff Klugman, president of "The Emerald/Blue Martini relationship proved to be successful for us. Emerald was able to meet our rigorous eight-week deployment timeline, integrating the Blue Martini product to provide us with content management capabilities for an innovative customer-facing solution."

"The Blue Martini Customer Interaction System helps our clients excel at one of the most fundamental requirements for e-commerce success: customer acquisition and retention," said Kevin Greenan, vice president of customer interactions at Emerald Solutions. "Together, Emerald and Blue Martini enable companies to be more efficient and more profitable in their e-commerce ventures, while at the same time providing a highly tailored experience for consumers."

"Blue Martini works with premier firms offering complementary products and services that support our customers in their efforts to build their brands," said Patrick McCue, vice president of alliances at Blue Martini software. "Working together with these firms helps us deliver a complete solution to our customers without taking time and resources away from our own core business of software development and marketing. With Emerald providing integration, our joint customers benefit from best-practice implementation methodologies and a proven e-merchandising solution."

About Blue Martini Software

Blue Martini Software provides enterprise-scale e-business applications that are designed to build brand everywhere. Strong brands attract and retain customers -- generating higher revenues and increasing lifetime customer value. Companies use the Blue Martini Customer Interaction System to interact directly with customers on Web sites, through call centers, via e-mail, and over mobile wireless devices.

Blue Martini business-to-consumer customers include,,, Gymboree, Harley-Davidson, Levi Strauss & Co., and The Men's Wearhouse. Blue Martini business-to-business customers include Club Colors, Deluxe Corporation, and For more information, contact Blue Martini Software at 2600 Campus Drive, San Mateo, Calif., 94403; phone 650/356-4000; fax 650/356-4001;

About Emerald Solutions

Emerald Solutions is an e-business services company that designs and builds Internet-based business solutions by integrating digital business strategy with both emerging and existing information technologies. Emerald Solutions helps its clients to create entirely new e-businesses or to expand and improve their existing e-business activities. Emerald Solutions enables its clients to use the Internet to enhance relationships with their customers and business partners, improve the efficiency of their operations and create new revenue opportunities.

Emerald's client base includes AT&T, Lucent, Boeing, Wells Fargo Bank, Warner-Lambert/Parke-Davis, Pfizer, Consolidated Freightways, PGE,, Emery Worldwide, Benjamin Moore, and Hawaiian Airlines. The company is headquartered in Portland, Ore., and has offices in Bellevue, Wash.; Warren, NJ; Vienna, Va.; Dallas, Texas; Birmingham, Ala.; Minneapolis/St. Paul, Minn.; Denver, Colo.; Walnut Creek, Calif.; Phoenix, Ariz.; and Atlanta, Ga. Call 503/276-2900 for more information or visit the Emerald Solutions web site at

Emerald Solutions, E-Business Engineering, E-Business Engineering at Work, and the Emerald Solutions logo are service marks of Emerald Solutions Inc. Other product and company names herein may be trademarks of their respective owners.
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Publication:Business Wire
Date:May 1, 2000
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