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Embrace spices up Mission's Mexican.

Agency Embrace has designed the branding and packaging for Mission Foods' new range of Mexican products.

The packaging aims to steer clear of the traditional stereotypes of Mexico, such as images of deserts and cactus plants. According to Embrace, the range "reflects a fresh approach to Mexican food".

"I am confident that the identity we have created for Mission Foods not only reflects the fresh approach they are encouraging consumers to take when going Mexican, but will also give Mission a strong identity in the market," said Embrace cofounder Greg Vallance.

We wanted to ensure the range stood out on the shelf and caught the attention of consumers," added Mission Foods marketing director Ian Job. "I am delighted with the work Embrace has done."

Mission Foods is a Mexican firm and part of parent company Gruma. It has operations in the Mexico, US, Central America, Australia, China, the Netherlands and the UK.


Contact Embrace Brands on tel 020 7034 3460 or visit

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Title Annotation:packaging; Mission Foods Corp.
Comment:Embrace spices up Mission's Mexican.(packaging)(Mission Foods Corp.)
Publication:Food Trade Review
Article Type:Brief article
Geographic Code:1USA
Date:Sep 1, 2011
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