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Email Solutions Agency Quris Wins 2005 Web Marketing Association Award with Blockbuster.

DENVER, Colo. -- Quris, the full service marketing solutions agency for Fortune 1000 companies, today announced that Quris and Blockbuster Inc. (NYSE:BBI) received the 2005 Internet Advertising Competition (IAC) Award in the Best Email Message category for their "April Traffic Mover" email marketing promotion.

IAC Awards (www.advertisingcompetition.org) are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. The panel of judges score each award submission based on creativity, innovation, design, copywriting, use of medium and impact. The Web Marketing Association presents the IAC Awards in 10 major medium categories as well as in more than 80-plus vertical industries.

Quris and Blockbuster's winning "April Traffic Mover" email marketing campaign promoted a $0.99 electronic coupon for one movie (DVD or VHS) rental and aimed at driving customer traffic at participating Blockbuster retail locations from the period, April 21-April 30, 2004. A copy of this email promotion can be viewed at: http://www.quris.com/bb/.

"We are honored to be recognized by the Web Marketing Association in the Best Email Message category," says Cynthia Hofmann, VP Customer Programs, Blockbuster. "We are especially excited about this award because email, with its high impact on driving active customers and revenue, is increasingly becoming an important customer communication medium for us. We would like to thank our account team at Quris for their contributions to the campaign."

"Email can be a powerful tool to not only deliver online transactions, but also to drive offline retail traffic. Blockbuster absolutely understands the power of email as part of an overall customer communication strategy," says Scott Heimbrodt, Chief Executive Officer, Quris. "This campaign was designed to increase store traffic during a typically slow period for Blockbuster. Combining the power of viral marketing with an attractive retail offer, Blockbuster leveraged email to generate a measurable lift in store traffic."

About Quris, Inc.

Quris (pronounced CURE-iss) is the leading provider of customer-centric email solutions for Fortune 1000 leading brands looking to create ongoing personal, and more profitable, engagements with their customers. With offices in Denver, San Francisco and Dallas, Quris has an award-winning team of strategy, analytics, creative, and technology experts. For more information on how Quris can help you deliver exceptional marketing results with email, visit www.quris.com.
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Publication:Business Wire
Date:Jun 13, 2005
Words:389
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