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Email Marketing Powerhouses NetCreations And Return Path to Form Alliance; Partnership Brings Additional Value to Network Partners.

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 3, 2004

NetCreations, Inc., a leading provider of 100% Opt-In(R) email technology and acquisition marketing solutions, today announced that it has partnered with Return Path, Inc., an e-mail performance management company. Effective immediately, NetCreations will begin integrating Return Path's Email Change of Address form into select partner opt-in forms. The move will generate additional revenue for NetCreations' list management clients while providing a change of address service for list members. In addition, NetCreations will build, manage and broker a Double Opt-in list for Return Path and become a client of Assurance Services, Return Path's delivery monitoring division.

"NetCreations has been the premier list company in the e-mail space for nearly 10 years," stated Matt Blumberg, CEO of Return Path. "We are pleased to work with its network partners to build bigger, highly permissioned e-mail lists, and to provide our trusted Email Change of Address service to even more consumers."

"One of our primary missions in 2004 is to create additional value for our network partners and list members," stated Michael Mayor, President and COO of NetCreations, Inc. "By aligning with Return Path, we are well on our way to accomplishing this goal and much more."

About Netcreations Inc.

NetCreations, Inc. is the leading provider of email acquisition marketing solutions to Fortune 500 clients. In 1996, we pioneered and patented the "Double Opt-in" list building process which anti-spam groups, ISPs, legislators, industry trade groups, marketers and consumers agree is the highest form of permission. Today we manage the largest database of Double Opt-In addresses.

Through its three divisions, PostMasterDirect, SurveyDirect, and ITProsDirect, NetCreations is the trusted source for over 1000 active clients in the Business-to-Consumer, Business-to-Business, Market Research, and Technology markets. Its management team has been, and continues to be, instrumental in forging best practices for responsible email marketers. For more information, please visit www.netcreations.com.

About Return Path's ECOA Service

Consumers can register their most recent e-mail addresses as well as their new e-mail address at Return Path's web site in less than a minute. Once registered, Return Path members can easily send a customized e-card announcing their new address to friends and business contacts by uploading their e-mail address book. Return Path can also automatically forward e-mail sent to the member's old e-mail address directly to the new address (after filtering out any spam) and inform the original sender that the recipient has a new e-mail address. Internet users and businesses are invited to look up and request a person's new e-mail address through Return Path. Return Path members are notified of any such requests for their new e-mail address, which is released by Return Path only with prior consumer consent. For more information about Return Path's consumer services, please visit www.returnpath.net.

About Return Path

Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the content, reach and delivery of permission-based e-mail programs. More than 200 companies have used Return Path to increase response rates and deliverability of their e-mail programs through its PureList, Assurance, and GasPedal Consulting services. Return Path

helps consumers and businesses maintain online relationships through a proprietary E-mail Change of Address (ECOA) service that includes e-mail forwarding and is the official ECOA service for the United States Postal Service, for which 14 million users have opted-in to date. The company's investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, JP Morgan Partners, and DoubleClick, Inc. For more information, please visit www.returnpath.biz, e-mail info@returnpath.net, or call toll-free 866-362-4577.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 3, 2004
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