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Elmer's is introducing Natural Glue.

COLUMBUS, Ohio--Elmer's Products Inc. has introduced Elmer's School Glue Naturals, made with natural ingredients and available in recycled packaging.

The primary ingredient in the glue is American-grown corn. The bottle is made from 25% post-consumer recycled materials, and the label contains 20% recycled paper, and is printed with soy-based ink and applied with a natural rubber adhesive.

The pourable glue formula also comes in a Naturals Glue Stick style consisting of more than 88% natural ingredients. The sticks are made of 25% post-industrial recycled plastic, and the labels are printed with soy ink.

"Through consumer and industry research, we identified a demand for natural adhesive products from eco-conscious parents and teachers," said Lisa Singer, senior product manager for the Elmer's Stationery category. "While many people will still prefer our traditional white School Glue, we're proud to fill this niche need in the marketplace with the first and only natural adhesive for school use."

Elmer's School Glue Naturals come in a single 4-ounce pourable bottle, single 22-gram glue stick or 6-gram glue sticks sold in two-packs and four-packs, and in a 30-pack case. Suggested pricing for the pourable glue and two-pack glue sticks is $3.29.

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Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Apr 15, 2013
Words:195
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