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Electronics Southwest.

Owners: Jerry and Patsy Rains Address: 7414 S. University Ave., Little Rock, 72209, 562-8779 Start-up date: mid-1991

Jerry Rains started learning about electronics repair as a boy working in his father's shop.

Fifteen years ago, he opened his own electronics repair shop, Ford Electronics on Fred Rains Drive in North Little Rock.

Recently, Rains and his wife Patsy expanded their business by opening a second location on South University Avenue.

Ford Electronics Southwest offers repair services for televisions, video cassette recorders, microwave ovens, Nintendo video games and stereos, according to assistant manager Joe Eudy.

The shop is authorized by most name brands and regularly does repair work for Dillard Department Stores Inc., Walloch Home Center and other retail stores.

According to Patsy Rains, the new Ford Electronics location has 5 employees, 3 of which are electronics technicians.

The second location is an indication of tough times for electronics repair stores, according to Rains. "Prices of electronics have consistently fallen, so that makes it hard to maintain a good profit margin," she says. "With our second location, we're just trying to keep up."

Since the couple opened Ford Electronics 15 years ago, Rains says the business has seen a growth rate of about 20 percent per year.
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Title Annotation:New Businesses
Author:Harper, Kim
Publication:Arkansas Business
Article Type:Brief Article
Date:Jan 6, 1992
Previous Article:CompuAdd Corp.
Next Article:Typeworks.

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