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Electronic Arts continues European expansion: EA Nordic to open on June 1.

SAN MATEO, Calif.--(BUSINESS WIRE)--May 30, 1995--Electronic Arts(R) (NASDAQ:ERTS), a leading global interactive entertainment software company, today announced it will open a new European subsidiary in Stockholm, Sweden.

Set to open June 1, 1995, EA Nordic will provide sales, marketing, service and support to Sweden, Norway, Finland, Denmark and Iceland.

Stefan Lampinen, formerly with Sega's Swedish distributor, BRIO, has been named General Manager for EA Nordic. "I am delighted to be joining EA at this exciting time of transition in our industry," Lampinen said of his new appointment. "With the 32-bit systems coming on line and a full line up of next generation EA titles in development, there is a great opportunity to build upon the excellent reputation enjoyed by Electronic Arts and its products.

"Last year we proved the viability of the Scandinavian marketplace and elevated the awareness of Electronic Arts in this territory with the very successful launch of Elitserien 95, a fully-localized version of EA's popular U.S. hockey game, featuring the official Swedish ice hockey league and its teams. We now look forward to building on this achievement with the establishment of EA Nordic."

David Gardner, Managing Director for Electronic Arts Europe, said, "This is the final piece of the jigsaw to complete the first phase of Electronic Arts' pan-European distribution operation. We are looking forward immensely to the prospect of developing relationships within the retail market throughout the Nordic territory."

The formation of the new company in Sweden is part of EA's long-term strategy to expand its direct distribution internationally. International business accounts for approximately 33 percent of the Company's revenue, up from 25 percent last year. Establishment of EA Nordic follows EA's purchase last November of DROsoft, S.A. of Madrid, Spain (now Electronic Arts Software, S.A.), and the January acquisition of Kingsoft in Aachen, Germany. Electronic Arts also has international operations in the United Kingdom and continental Europe, Canada, Japan, and Australia.

Electronic Arts (EA), headquartered in San Mateo, Calif., is a leading interactive entertainment software company. Founded in 1982, EA posted revenues of over $490 million for fiscal 1995. The company develops, publishes and distributes software worldwide for advanced entertainment systems such as the Sony(R) PlayStation(TM), Sega(TM) Saturn(TM), and 3DO(TM) Interactive Multiplayer(TM), as well as IBM-compatible PCs, Macintosh(R) computers, and major dedicated video game systems. Electronic Arts markets its products worldwide under four brand names: EA SPORTS, Electronic Arts Studio, Bullfrog Productions Ltd. and Origin Systems Inc. EA has wholly-owned subsidiaries in Australia, Canada, France, Germany, Spain, Sweden, the United Kingdom, and Austin, Texas. More information about EA's products and full text of press releases can be found on the Internet at -0-

Note to Editors: Electronic Arts is a registered trademark of and EA SPORTS and Electronic Arts Studio are trademarks of Electronic Arts. All other trademarks are the property of their respective owners.

CONTACT: Electronic Arts

Pat Becker, 415/513-7523 (Corp. Comm.)

Caroline Hughes, 415/513-7860 (Investor)

David Wilson, 01753/54944 (Europe)
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Publication:Business Wire
Date:May 30, 1995
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