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Electronic Arts acquires distributor in Germany, Kingsoft GmbH.

SAN MATEO, Calif.--(BUSINESS WIRE)--March 8, 1995--Electronic Arts (NASDAQ:ERTS), a leading global interactive entertainment software company, today announced it has acquired Kingsoft GmbH, a major independent distributor of entertainment software, headquartered in Aachen, Germany.

Kingsoft becomes a wholly-owned subsidiary of Electronic Arts GmbH and Electronic Arts (EA) and will continue to provide the German market with products from EA and other leading independent software publishers. Financial terms of the agreement were not disclosed.

The acquisition follows EA's purchase last November of DROsoft, S.A. of Madrid, Spain. The move is part of the company's commitment to publishing products in local languages and direct sales channel expansion in continental Europe that began two years ago. Electronic Arts also has European operations in the United Kingdom, France and Spain.

Established in 1983, Kingsoft has 19 employees representing sales, marketing and operations personnel and has been Electronic Arts' non-exclusive distributor for over three years. The acquisition provides Electronic Arts with direct relationships with retailers in the German market.

"Being able to service local marketplaces with our global product line in one of our distribution strengths," stated Mark S. Lewis, senior vice president for international operations. "We are committed to growing our direct presence at retail throughout all of Europe. Kingsoft, with its proven track record, strong management team and ability to provide excellent service to German retailers is an ideal partner.

"International markets continue to offer tremendous business opportunities for Electronic Arts," continued Lewis. He noted that international business accounts for approximately 28 percent of the company's revenue, up from 25 percent last year.

Fritz Schaefer, managing director of Kingsoft GmbH, stated: "Over the past three years our relationship with Electronic Arts has been very rewarding. Their range of top selling PC CD-ROM titles such as Wing Commander III, Magic Carpet and Relentless Twinsen's Adventure make them an important partner in Germany, the world's largest PC CD-ROM market outside the U.S. We are looking forward to teaming with EA to build our presence and market share in Germany."

Electronic Arts, headquartered in San Mateo, is a leading interactive entertainment company. EA was founded in 1982 and has an annual sales rate of over $400 million. The company develops, publishes and distributes software worldwide for IBM-compatible PCs and Macintosh computers, as well as game machines such as Sega Genesis, Super NES, and 3DO Interactive Multiplayer.

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Note to Editors: Electronic Arts is a registered trademarks of Electronic Arts. Wing Commander is a registered trademark of Origin Systems. Magic Carpet is a trademark of Bullfrog Productions Ltd. Relentless is a trademark of Delphine Software International. 3DO and Interactive Multiplayer are trademarks of The 3DO Co. Sega and Genesis are trademarks of Sega Enterprises Ltd. Super NES is a registered trademark of Nintendo of America Inc. All other trademarks are the property of their respective owners.

CONTACT: Electronic Arts

Pat Becker, 415/513-7523 (corporate communications)

Caroline Hughes, 415/513-7860 (investor relations)
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Publication:Business Wire
Date:Mar 8, 1995
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