Eight things to know about cachaca.
With the Olympics in Rio, we looked at Brazil's national spirit. Here's a sample of what we found out:
1. CACHACA IS THE THIRD MOST-CONSUMED SPIRIT ON THE PLANET
Of course, this stat is greatly aided by the cultural popularity of the spirit among Brazil's population of around 205.3 million. But as with other spirits already widely consumed outside of America--like baijiu, for instance--cachaga would seem a natural fit for the ever-expanding U.S. craft movement.
2. CACHACA IS ON THE RISE IN AMERICA
Category sales grew 28.9% in America in 2013-14, according to Axinte. And this was largely fueled by a rise in interest in craft cachaca: handcrafted and barrel-aged expressions.
For the full story, visit: www.beveragedynamics.com/ontheweb