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Egypt, Tunisia make bid to bring back tourists.

Summary: Countries are using London's World Travel Market conference this week to pitch to the industry - they face an uphill battle.

Against heavy odds, Egypt and Tunisia are trying to woo back tourists with campaigns making use of the social media, celebrities, new slogans and a dose of image re-branding.

Both countries, whose travel industries were pummeled by Arab Spring unrest, are using London's World Travel Market conference, an annual gathering of thousands of travel professionals, to make a pitch to the industry this week. But they face an uphill effort as the smoke of revolution hasn't quite dissipated and Europe, a key source of tourists, looks to be slipping into recession.

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Publication:UMCI News (Potomac Falls, VA)
Article Type:Conference notes
Date:Nov 12, 2011
Words:123
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