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Effortel chosen by Israel Postal Company.

TELECOMWORLDWIRE-July 27, 2010-Effortel chosen by Israel Postal Company(C)1994-2010 M2 COMMUNICATIONS

Mobile virtual network operator and enabler Effortel announced on Tuesday it has been selected by the Israel Postal Company (Israel Post) as the lead consultant in its plans to launch mobile services via its network of over 700 retail outlets.

No financial details were disclosed.

Effortel said it is tasked with defining the market proposition, business planning and modelling and identifying a suitable technology platform and operations partner. Upon the completion of the project, Israel Post aims to create one of the country's first mobile virtual network operators (MVNO).

The company will also be working closely with BDO Ziv Halft, the Israeli arm of the global consulting practice, which will be delivering local market intelligence and data.

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Article Type:Brief article
Geographic Code:7ISRA
Date:Jul 27, 2010
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