Effective Fundraising For Nonprofits: Real-world Strategies That Work.
Effective fundraising for nonprofits; real-world strategies that work.
Nolo Press, [c]2005
Bray (a legal editor at Nolo Press) sees development directors and staff, executive directors, and board members of nonprofit organizations as the most likely audience for her how-to guide to effective fundraising. She provides separate chapters for individual types of fundraising, eventually covering individual supporters; maintaining contact with one's donor base; bequests and planned gifts; special event fundraisers; taking on business and sales activities; and seeking grants from foundations, corporations, and government. She also provides advice on how to raise an organization's visibility through printed materials, the media, and the organization's website.
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|Publication:||Reference & Research Book News|
|Article Type:||Book Review|
|Date:||Aug 1, 2005|
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