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Educating Businesses on the Impacts of Keyword Domain Names for Marketing and Sales is Subject of New White Paper Published by

Austin, TX, May 24, 2010 --( Domain names can play a substantial role in the marketing of a business, product or service, yet their significance still flies under the radar of most in the business world. A new white paper addresses the lack of knowledge and understanding about the domain aftermarket which otherwise prevents companies from gaining leverage over these valuable assets. Mike Curving, founder of wrote the paper to address a need for business professionals to better educate themselves about domain names.

"I'm routinely surprised by the resistance met to domain acquisitions by many of the businesses I come in contact with. They tend to view (domains) in terms of cost, rather than value," said Curving. The paper points to the evidence of the value of generic keyword domains in improving Search Engine Optimization (SEO) to facilitate traffic and lead generation, as well as lowering advertising costs, including pay-per-click advertising.

Ron Jackson, owner of the domain industry's leading news magazine DNJournal cited the paper as a concise and well-written resource for those wanting "an explanation of what constitutes a good domain name and why quality domains routinely sell in the four and five figure range (with true blue chip domains going even higher)."

A PDF copy of Exploring the Domain Aftermarket is available for free at

Mike Curving is a freelance internet marketing consultant and domain name buyer/broker. For more resources on domain name sales and marketing visit:


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Mike Curving

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Copyright 2010 Gale, Cengage Learning. All rights reserved.

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Date:May 24, 2010
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