Educating Businesses on the Impacts of Keyword Domain Names for Marketing and Sales is Subject of New White Paper Published by DomainAnimal.com.
"I'm routinely surprised by the resistance met to domain acquisitions by many of the businesses I come in contact with. They tend to view (domains) in terms of cost, rather than value," said Curving. The paper points to the evidence of the value of generic keyword domains in improving Search Engine Optimization (SEO) to facilitate traffic and lead generation, as well as lowering advertising costs, including pay-per-click advertising.
Ron Jackson, owner of the domain industry's leading news magazine DNJournal cited the paper as a concise and well-written resource for those wanting "an explanation of what constitutes a good domain name and why quality domains routinely sell in the four and five figure range (with true blue chip domains going even higher)."
A PDF copy of Exploring the Domain Aftermarket is available for free at http://www.domainanimal.com/domain-aftermarket.pdf
Mike Curving is a freelance internet marketing consultant and domain name buyer/broker. For more resources on domain name sales and marketing visit: http://www.domainanimal.com