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Editor's note.

For decades political strategists often wasted their campaigns' precious resources, because insufficient research led them to target wrong people with inefficient messages.

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Now, highly specific microtargeting strategies allow consultants to comb public and private documents to create reliable voter profiles. Regular contributor David Weigel examines these issues, focusing on how campaigns are using highly segmented pieces of market research to make sure precious resources are being used wisely.

Looking forward to future issues of Campaigns & Elections, the May magazine will once again feature the rising stars of politics. We'll have nomination forms available shortly on our Web site, www.campaignline.com.

Also, it is not too early to book your reservation for Campaigns & Elections' June training seminar, in Washington, D.C. Please contact Tracy Dietz at tallman@campaignline for registration information.

Finally, allow me a point of personal privilege, to mention an excerpt from my new book, "Going Dirty: The Art of Negative Campaigning," (Rowman & Littlefield, 2006). The book, from which the opening chapter is excerpted on p. 27, is a history of negative campaigning in American politics, and an examination of how candidates and political consultants have employed this controversial technique. I believe it will be useful in navigating the slew of negative campaign tactics certain to emerge in the 2006 election cycle.

Sincerely,

David Mark

Editor-in-Chief

dmark@campaignline.com
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Author:Mark, David
Publication:Campaigns & Elections
Date:Feb 1, 2006
Words:223
Next Article:Readers' thoughts.


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