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Eco-friendly stove lights up global sales for firm.

A Midland manufacturer has attracted interest from across the globe after launching a new energy-efficient stove to the international market.

Landy Vent, based at Studley in Warwickshire, is targeting strong growth over the next 18 months after the launch of the fourth generation Ecco Stove.

The stove uses carbide state-of-the-art materials to create lower emissions and substantially decrease running costs, and is now being exported to around six countries.

David Ashmore, managing director at Landy Vent, which employs 34 across its group of three companies, said: "We've now produced four models of the Ecco Stove, and there is a real buzz around the new model.

"There's nothing else like this on the market and this is being reflected in the interest we are getting across the UK, in the US, Canada and across Europe.

"We're using new technology coupled with age old principles and the result is a stove which is highly efficient and can heat a whole house for up to 12 hours after firing."

Landy Vent, which was established in 1998, also operates a successful chimney lining arm of the business, Eldfast, and supplies the ceramic mix for around 800 chimney systems across the UK and Europe every year.

The company sought support from Coventry and Warwickshire Chamber of Commerce's UK Trade and Investment (UKTI) team to expand its markets.

It has also been working with Birmingham accountancy firm Chantrey Vellacott DFK to claim R&D tax credits back from HM Revenue and Customs (HMRC) during the development process.

Mr Ashmore added: "Brian Mountford from UKTI has helped us to spread our reach overseas by introducing us to a number of UKTI services, including support with the cost of exhibiting at key trade shows in the USA and Germany along with introducing us to potential representatives in Scandanavia.

"By the end of the year we anticipate we'll have produced around 150 units in 12 months and will have to look at adding to our team to meet demand, which will be a nice problem to have."

David and Suk Aulak, head of office at Chantrey Vellacott DFK in Birmingham, first met when Landy Vent quoted for work on the chimney at the accountancy firm's offices on Calthorpe Road.

He said: "We soon got talking about the Ecco Stove project and how our R&D tax credit unit could help Landy Vent make a significant claim.

"David left with an order to complete the work on our chimney, and also knowledge his company could get money back he didn't know they were entitled to - so you could say it was quite a good visit!

"We're in the process of making the first claim and this just goes to show the wide range of businesses that are eligible for R&D tax credits - it's definitely not just men in white coats."

birminghampost.net/ manufacturing

CAPTION(S):

Brian Mountford from UKTI, Landy Vent managing director David Ashmore, Suk Aulak from Chantrey Vellacott DFK, and Julian Lloyd, Landy Vent national sales and accounts manager
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:Oct 18, 2012
Words:502
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