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Eckerd Corporation Mascot, Humfrey Hug-A-Bear, Turns Fifteen.

CLEARWATER, Fla. -- Who's dressed in red, green, or blue and is guaranteed to warm hearts wherever he goes? Eckerd's official mascot, the lovable, huggable Humfrey Hug-A-Bear, of course! This holiday season, Humfrey celebrates his fifteenth birthday by offering his fans a special treat: The 2001 edition Humfrey is available dressed in either a red, green, or blue three-button cardigan trimmed in gold. Collectors will want all three!

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Sporting a new outfit each year and the signature paw-print applique, Eckerd's "spokes-bear" has become an annual tradition since his debut in 1987. Humfrey has been a frequent and cherished guest at children's hospitals across the country, spreading his "heart-tuggle love" wherever he goes. He's the perfect gift for any kid or avid toy collector.

"Humfrey is a back-to-basics bear who works magic with his hugs," says Mary Beth Fox, Director of Sales Promotion / Local Store Marketing. "As the gift card that accompanies him explains, 'You don't have to be someone special, not famous, not important, not a star. Just be yourself 'cause like Santa, Humfrey loves you, just as you are!"

Dressed for winter in his warm cardigan sweater and standing 16-inches tall, Humfrey has soft and silky chenille-like fur with a slightly nubby, cuddly texture. This special edition Humfrey has "2001" embroidered on his right paw in gold thread outlined in red. The Eckerd-exclusive Humfrey Hug-A-Bear is priced at $19.99 and can only be purchased in Eckerd stores or online at . Humfrey will be featured at Eckerd drug stores throughout the holiday season.

Eckerd Corporation, a wholly owned subsidiary of JCPenney Co. Inc. , is headquartered in Clearwater, Florida and is one of America's largest retail drug chains with approximately 2,640 drug stores in 20 states including 140 Genovese units, 1,600 Eckerd Express one-hour photo labs in 19 states and three pharmacy mail service facilities in three states. Eckerd Corporation's 2000 revenue was $13.1 billion. Eckerd Corporation employs over 78,000 associates company-wide including over 8,000 pharmacists. Eckerd Corporation PatientCARE pharmacists were awarded the 2001 Pinnacle Award presented by the American Pharmaceutical Association and the health Care Quality Alliance for their active contributions to their patients' care. Eckerd Corporation has been a corporate sponsor of Children's Miracle Network since 1987 and is one of the top five retail supporters of children's hospitals through a yearly Miracle Balloon campaign benefiting over 170 CMN- affiliated children's hospitals nationwide assisting 14 million children annually. (For additional company information, visit our website on the Internet at or the JCPenney website at .)


Contact: Tami Alderman of Eckerd Corporation, +1-727-395-7091

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Publication:PR Newswire
Date:Dec 4, 2001
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