Echo comment: Name change decidedly naf!
But today we can reveal that, like the erstwhile Reg Dwight, Rhondda Cynon Taff County Borough Council is to have a name change to strengthen its `brand'.
Amid much ballyhoo, stationery is to be altered, new road signs will be introduced and council vehicles will, eventually, sport a new, shorter name designed to save money on printing and livery costs.
And what exciting monicker has the Plaid Cymru-controlled authority gone for? Taffia, perhaps? Taffyland?
Valleyworld? All have a certain punchiness about them, are sure to save thousands on the council budget.
No. Instead, council chiefs have opted to take the final `F' off Taff and reduce the 29 letters in the title down to 28.
You have to wonder why they bothered.
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|Publication:||South Wales Echo (Cardiff, Wales)|
|Date:||Jun 28, 2002|
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