Printer Friendly

Echo comment: Name change decidedly naf!

IT'S not often that a South Wales council and flamboyant rockerby-appointment Elton John have anything in common.

But today we can reveal that, like the erstwhile Reg Dwight, Rhondda Cynon Taff County Borough Council is to have a name change to strengthen its `brand'.

Amid much ballyhoo, stationery is to be altered, new road signs will be introduced and council vehicles will, eventually, sport a new, shorter name designed to save money on printing and livery costs.

And what exciting monicker has the Plaid Cymru-controlled authority gone for? Taffia, perhaps? Taffyland?

Valleyworld? All have a certain punchiness about them, are sure to save thousands on the council budget.

No. Instead, council chiefs have opted to take the final `F' off Taff and reduce the 29 letters in the title down to 28.

You have to wonder why they bothered.
COPYRIGHT 2002 MGN Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Comment
Publication:South Wales Echo (Cardiff, Wales)
Date:Jun 28, 2002
Words:139
Previous Article:Echo comment: Blunders must be stopped.
Next Article:Commons Touch: The Prince of Prudence.


Related Articles
National Abortion Federation Launches RU486 Ad Campaign.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |