Ebates Acquires Fashion Search Platform ShopStyle from PopSugar.
M2 EQUITYBITES-February 24, 2017-Ebates Acquires Fashion Search Platform ShopStyle from PopSugar
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24 February 2017 - Japanese e-commerce and Internet services company Rakuten's US-based Ebates cash back shopping subsidiary has acquired the ShopStyle fashion discovery and search platform from media and technology firm PopSugar Inc., the company said.
ShopStyle partners with brands, retailers, stylists and top bloggers to bring exclusive content and unique style perspectives directly to ShopStyle shoppers.
The acquisition will strengthen Ebates' position in product discovery and will enhance its expertise in the fast-growing fashion vertical.
Additionally, Ebates and PopSugar Media are announcing an exclusive content commerce partnership to develop creative and engaging content to drive traffic to fashion merchants.
The partnership will allow PopSugar to focus on creating compelling content, while relying on Ebates' expertise in ecommerce and loyalty marketing to provide shoppers with an unparalleled shopping experience.
Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping.
Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make.
To date, Ebates members have earned nearly USD 1bn, paid out quarterly in the form of a "Big Fat Check" or via PayPal.
Founded in 1998 and acquired by Rakuten in 2014, Ebates is headquartered in San Francisco.
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|Publication:||M2 EquityBites (EQB)|
|Date:||Feb 24, 2017|
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