Printer Friendly

Ebates Acquires Fashion Search Platform ShopStyle from PopSugar.

M2 EQUITYBITES-February 24, 2017-Ebates Acquires Fashion Search Platform ShopStyle from PopSugar


24 February 2017 - Japanese e-commerce and Internet services company Rakuten's US-based Ebates cash back shopping subsidiary has acquired the ShopStyle fashion discovery and search platform from media and technology firm PopSugar Inc., the company said.

ShopStyle partners with brands, retailers, stylists and top bloggers to bring exclusive content and unique style perspectives directly to ShopStyle shoppers.

The acquisition will strengthen Ebates' position in product discovery and will enhance its expertise in the fast-growing fashion vertical.

Additionally, Ebates and PopSugar Media are announcing an exclusive content commerce partnership to develop creative and engaging content to drive traffic to fashion merchants.

The partnership will allow PopSugar to focus on creating compelling content, while relying on Ebates' expertise in ecommerce and loyalty marketing to provide shoppers with an unparalleled shopping experience.

Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping.

Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make.

To date, Ebates members have earned nearly USD 1bn, paid out quarterly in the form of a "Big Fat Check" or via PayPal.

Founded in 1998 and acquired by Rakuten in 2014, Ebates is headquartered in San Francisco.

((Comments on this story may be sent to

COPYRIGHT 2017 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2017 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:M2 EquityBites (EQB)
Date:Feb 24, 2017
Previous Article:Eclipse Acquires Canadian Document Software Specialist DocOrigin.
Next Article:American Electric Power, Dynegy to Transfer Ownership of Co-owned Power Plants.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters