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Easy to swallow.

PHARMAVITE IS ADDING TO ITS NATURE MADE LINE OF VITAMINS, MINERALS AND SUPPLEMENTS with a line of easy-to-swallow liquid softgels. Specially formulated for easy absorption, the Nature Made Liquid Softgel family of products contains no artificial flavors or preservatives and is available in six supplement formulations: Multi Complete, Multi For Her, Calcium 600 mg with Vitamin D, Vitamin C 500 mg, Vitamin D 1,000 IU, and Super B-Complex.

"The launch of Liquid Softgels exemplifies Nature Made's continued commitment to innovation," says Richard Yoder, marketing director for Nature Made. "This new line not only addresses consumer demand for easier-to-swallow supplements, but also further bolsters Nature Made's reputation as a clear industry leader by utilizing new premium products to help drive growth and trial within the vitamin, mineral and supplement arena."

Nature Made is currently the only major brand offering key letter vitamins and multivitamins in convenient, easy-to-swallow liquid softgel form. The Nature Made Liquid Softgel product line includes: Nature Made Liquid Softgel Multi Complete; Nature Made Liquid Softgel Multi For Her, Nature Made Liquid Softgel Calcium 600 mg with Vitamin D, Nature Made Liquid Softgel Vitamin C 500 mg, Nature Made Liquid Softgel Vitamin D 1,000 IU and Nature Made Liquid Softgel Super B-Complex.

Liquid Softgels will be supported by a comprehensive integrated marketing program totaling about $10 million. National television and print campaigns launch in April. In addition, over 800,000 14-day supply samples of the products will be available for consumers online. Other key elements of the program include targeted online advertising, broad-based public relations outreach and national in-store consumer promotions.

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Title Annotation:NONFOODS NEWS
Author:Mendelson, Seth
Publication:Grocery Headquarters
Date:May 1, 2008
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