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Earning that second kiss.

Earning That Second Kiss

"The First Casualty," written by Philip Knightley, deals with information disseminated by the press during the various wars; the first casualty of war is "the Truth." When the story of oral panaceas is completely told, the exposed array of total misinformation, deception and untruth will make Knightley's opus seem like a fairy tale.

There are few subjects that have received as much air time and press footage as bad breath (halitosis). None has dealt with the many systemic and oral causes of halitosis. It has been a prime target for deception for many years. One prominent company blamed bad breath on bacteria. The slogan for their product was "bad breath is by germs"; their cure was to use their product which killed germs. Their proof was on their label, which said "It kills germs" and further they added, "It says so on the label," as if saying so was the ultimate scientific evidence of mouthwash effectiveness.

"He kissed you once, will he kiss you again?" No doubt, another impediment to a happy, meaningful relationship, to be addressed by a particular brand of lozenges. Various chewing gums also purport to eliminate bad breath and in addition make teeth bright and sparkling, and of all things, aid digestion. Chlorophyll as an ingredient in their product was supposedly the magic ingredient. Question: Have these manufacturers and their ad copywriters ever come close to farm animals, whose diet contains an abundance of green grass?

Denture adhesives occupied much time on air waves. Dentures properly constructed that fit the edentulous areas and have perfect biting relationships rarely, if ever, require the use of adhesives. Patients' whose dentures remain unstable may now be served by dental implants.

Plaque has become one of the most used words in the field of dental health. The idea that it can be prevented by advertised products is almost totally ridiculous. If one eats, and eat we must, debris (plaque) will be deposited on teeth. The only certain method of its removal is for the patient to have a thorough and complete prophylaxis after each meal. In other words, a cleaning, which of course, is impossible.

Anti-plaque products were the subject of a recent consumer report on WCBS-TV in N.Y.C. Investigative reporter Arnold Diaz interviewed consumers about their perceptions concerning the efficiency of some of their products, most of whom believed that anti-plaque pastes contained additional ingredients and features for retarding plaque build-up.

However, a Dental Society of the State of New York (DSSNY) spokesperson, Reneida E. Reyes stated, "All dentifrices are adjuncts of brushing and do not replace good old-fashioned elbow grease." She also cautioned the public against misconstruing these products as a substitute for regular prophylaxis.

When asked by Mr. Diaz about the difference between the regular brand of toothpaste and the anti-plaque variety his company manufacturers, a Colgate-Palmolive spokesperson conceded the only difference was in the package design! Lever Brothers made a similar concession admitting outright that their so-called anti-plaque toothbrush is no more effective in this respect than their regular brushes.
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Copyright 1989 Gale, Cengage Learning. All rights reserved.

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Title Annotation:halitosis and oral hygiene products
Publication:Nutrition Health Review
Date:Jun 22, 1989
Previous Article:Trench-mouth: not a relic of World War I.
Next Article:Chewing gum makes a bad bite worse.

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