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EZCONY ADDS DISTRIBUTORS, NEW ELTEC AUDIO EQUIPMENT

 MIAMI, March 19 /PRNewswire/ -- Ezcony Interamerica (NASDAQ: EZCOF) has entered agreements with distributors in six Latin American countries and Canada to significantly expand sales of the company's proprietary ELTEC brand of consumer electronics. The Latin American distributors are located in the Dominican Republic, Uruguay, El Salvador, Venezuela, Ecuador and Paraguay.
 Ezcony is one of largest independent distributors of consumer electronics to Latin America, and has direct distribution to more than 15 countries in that region. It handles popular brands such as Sony, Pioneer and AIWA electronics, and 3M brand tapes and diskettes, in addition to the ELTEC brand.
 "The Dominican Republic, El Salvador and Uruguay are important new markets for direct distribution of ELTEC," said Ezra Cohen, president and chief executive officer of Ezcony Interamerica. "Our agreement with existing distributors in Venezuela, Ecuador and Paraguay commit these customers to significant increases over prior sales levels."
 Ezcony's ELTEC brand of consumer electronics is popular among distributors in Latin America because they earn substantially higher margins that is earned for other brands. Also, because the company is able to negotiate better a purchase price for the equipment, Ezcony's margins on the ELTEC brand is higher than for other brands.
 Ezcony also announced that it will expand its proprietary brand of consumer electronics equipment during 1993 to include its own design toolings for a music center, and three portable mono and stereo radio cassette recorders with detachable speakers.
 Ezcony has marketed the ELTEC brand for more than seven years and offers a total of 67 products, ranging from blank audio tapes to televisions, home and car stereo systems. As demand for certain products increases, the company invests in its own design toolings, which are sold at higher margins than "off-the- shelf" designs.
 Ezcony retains exclusive rights for Latin America to distribute its own designs and then makes the product available for other private brands marketed in other parts of the world.
 -0- 3/19/93
 /CONTACT: Robert Kneeley of Robert Kneeley & Co., 305-739-7121, for Ezcony Interamerica/
 (EZCOF)


CO: Ezcony Interamerica ST: Florida IN: HOU SU:

JB-AW -- FL003 -- 7799 03/19/93 09:57 EST
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Publication:PR Newswire
Date:Mar 19, 1993
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