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EXTENSIVE RIGHTS OBTAINED: IBM STUDIO DEVELOPING, DISTRIBUTING INNOVATIVE CD CONTENT: FROM BBC ARCHIVE MATERIAL TO STAR TREK TV SERIES

 ATLANTA, Aug. 3 /PRNewswire/ -- IBM's Multimedia Publishing Studio today announced agreements for obtaining rights to a wide range of intellectual properties for development or distribution on interactive compact discs (CD-ROMs).
 The materials range from the British Broadcasting Company's (BBC's) historical files to a Star Trek AudioClips(R) utility that's based on the original Star Trek television series.
 The agreements are the latest in a series of contracts negotiated by the studio for developing original CD titles, and for obtaining rights to existing literary, entertainment and instructional materials.
 The BBC collection represents one of the world's largest archives of film and video footage, covering history, entertainment, music and art. The vintage BBC materials are particularly valuable as educational and reference sources.
 Dr. Paul Evans, Multimedia Publishing Studio managing publisher, said advances in CD-ROM technology have created new opportunities to exploit vast intellectual treasures and make them readily available in an accessible form.
 Dr. Evans said the studio plans to aggressively pursue the rights to other wide-ranging properties -- from sports and entertainment to magazines and museums -- and make the material commercially available on compact discs at affordable prices.
 The Multimedia Publishing Studio also is distributing the Star Trek Collection -- Original TV Series, and Star Trek: The Next Generation Series Personal Multimedia Collection, in conjunction with Sound Source Unlimited, Inc., an authorized licensee of Paramount Communications, Inc. These entertaining utilities contain high-quality sound bytes and visual imagery which can be used with various computer functions and events.
 The program can be used on IBM, IBM-compatible PC's and Apple Macintosh computers.
 Providing these materials on CD-ROM for IBM and Macintosh platforms make them accessible to millions of current and new personal computer users, Dr. Evans said.
 Other new titles currently planned for release on the Multimedia Publishing Studio's label include:
 -- The Lawnmower Man, Virtual Reality Personal Multimedia Collection
 (developed by Sound Source Unlimited, Inc., under license from
 Allied Vision and New Line Cinema).
 -- The Interactive Space Encyclopedia (developed by Andromeda
 Interactive).
 -- The Rise and Fall of The Dinosaurs (developed by Interactive
 Communications Systems, Inc.).
 -- Shapes, Design in Nature, Volume One (developed by Plum
 Peripherals).
 -- Shapes, Man-Made Design, Volume Two (developed by Plum
 Peripherals).
 -- Rick Doyle Digital Imagery, Volume One (developed by Rick Doyle
 Digital Imagery).
 In mid-May, the studio announced plans for recreating the Biosphere 2 experience on interactive compact disc (CD-ROM).
 Biosphere 2 is an experimental ecological research program underway 35 miles north of Tucson, Ariz.
 In addition, a number of original titles also are under development, including a series on key business issues -- a joint venture of the studio and the Atlanta-based Mescon Group.
 The Mescon Group was founded in 1968 by the Dean Emeritus of the Georgia State University College of Business Administration, Dr. Michael H. Mescon. He and his son, Dr. Timothy S. Mescon -- Dean of the School of Business Administration at Kennesaw State College -- will author 10 titles dealing with key business issues.
 Topics in the series include: Strategic Planning; High-Performance Service; Unbundle, Unencumber and Unleash; Productivity Through People; Designing High Performance Organizations; Accelerating Training for Competitive Advantage; Customer-Driven Companies; The Leadership Legacy and Change Warriors.
 Agreements also have been reached with stock photographic companies and classic art institutions, which will allow the studio to offer a wide array of stock photographic images and video footage -- as well as museum quality artwork and illustrations -- on compact disc.
 The Atlanta-based Multimedia Publishing Studio is an operating unit of IBM's Fireworks Partners, formed in January of 1993 as a new business unit.
 -0- 8/3/93
 /CONTACT: Terry Jenkins of Britt Productions, 404-988-9957, for the IBM Multimedia Publishing Studio/


CO: IBM Multimedia Publishing Studio ST: Georgia IN: CPR SU:

RA-BR -- AT008 -- 8972 08/03/93 14:23 EDT
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Publication:PR Newswire
Date:Aug 3, 1993
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