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EXPRESSING THE 'L' WORD ON FATHER'S DAY BECOMING EASIER FOR DAD AND THOSE WHO LOVE HIM

 EXPRESSING THE 'L' WORD ON FATHER'S DAY
 BECOMING EASIER FOR DAD AND THOSE WHO LOVE HIM
 KANSAS CITY, Mo., June 2 /PRNewswire/ -- "It's love, of course, that makes fathers do it," said Bill Cosby in Fatherhood. "Love for the woman we've married and love for every baby we've ever seen, except the one that threw up on our shoes."
 Dads are drawn to fatherhood probably for as many reasons as there are dads. And dad may show he loves us in just as many individual ways: helping us ride a bicycle, boosting us to his shoulders for a better view of the parade, or trying his best to help soothe a broken heart.
 "Whether expressing appreciation and affection humorously or sentimentally, we're becoming much more comfortable in letting dad know how we feel," said Connie Strand, an editorial manager for Hallmark Cards. "And dads are becoming a little more comfortable in letting us tell them."
 For example, one 1992 Father's Day card says, "So many times when I could have said, "I love you, Dad," the words were never spoken. And so many times I should have said, "Thank you, Dad," I let those times go by...But today I want to let you know that I'll always love you...I'll always be grateful for everything you've done for me."
 Another card which reflects current lifestyles and attitudes says, "Dad, even though we weren't able to be together every day of my childhood, I always felt you were right there with me. Thanks for finding so many ways to show that you loved me as much as a dad ever loved a kid. I hope you know how much that meant...And I hope you know how much I love you."
 Today's dads are searching for ways to stay connected with their kids as they embrace the role of fatherhood. According to the National Institute of Child Health and Human Development, dads of the '90s are consciously working on closeness.
 "That's part of our value system today," said Frank Pedersen, a psychologist with the Institute based in Washington. "They want to be more affectionate, more intimate. Bill Cosby is onto something."
 Many will choose to show appreciation for dad's affection with a greeting card this Father's Day. According to Hallmark research, more than 101 million cards will be exchanged, making Father's Day the fifth most popular card-sending occasion.
 This year Father's Day is Sunday, June 21.
 -0- 6/2/92
 /CONTACT: Renee Hershey of Hallmark Cards, 816-274-8519/ CO: Hallmark Cards Inc. ST: Missouri IN: SU:


SM -- NYDFNS8 -- 5997 06/02/92 07:18 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 2, 1992
Words:434
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