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EXPERTS COMMENT ON U.S. SURGEON GENERAL'S 'SMOKING IN THE AMERICAS' REPORT

 EXPERTS COMMENT ON U.S. SURGEON GENERAL'S
 'SMOKING IN THE AMERICAS' REPORT
 U.S. Surgeon General Antonia C. Novello's report, "Smoking in the Americas," addresses the health effects of smoking. The report was released on an embargoed basis yesterday for publication after 10 a.m. (EST) March 12.
 Novello earlier this week called on RJR Nabisco to voluntarily dump its Camel mascot from ads. She says "Old Joe" entices young people to smoke. Among the Vanderbilt University faculty prepared to discuss implications of the report and related matters:
 -- John Oates, chairman of the department of medicine and professor of pharmacology, has testified before Congressional subcommittees on the dangers of smoking.
 -- Rose Marie Robertson, professor of medicine, is a past president of the American Heart Association of Tennessee.
 -- Roland Rust, a professor of marketing, can discuss how limiting what tobacco companies can say in advertisements violates their First Amendment rights.
 -- David Rados, a professor of management who studies advertising, says the recent "Joe Camel" advertisements do not have a major influence in encouraging young people to smoke. Peer pressure continues to be the most powerful pressure in interesting young people in smoking, said Rados.
 -- Anthony Zahorik, an assistant professor of management, can address the value of brand names and trademarks, as well as the effect of dropping an established advertising symbol.
 -- David Parsley can talk about how the tobacco industry contributes to the nation's positive trade balance and the strong tax revenues it generates. An assistant professor of management, Parsley teaches at Vanderbilt's Owen Graduate School of Management.
 CONTACT: To speak with these or other Vanderbilt sources contact "Smoking" - Health/Medical Issues, 615-322-4747 (24-hours); "Smoking" - Business/Regulatory Issues, 615-322-2706; or (evenings) Tonnya Kennedy of Vanderbilt University, 615-890-9311.
 -0- 3/12/92


CO: Vanderbilt University ST: Tennessee IN: TOB SU:

CM -- CH001 -- 7629 03/12/92 08:42 EST
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Date:Mar 12, 1992
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