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EXPERT OFFERS COST-EFFECTIVE MARKETING TIPS FOR SMALL AND HOME-BASED BUSINESSES

 EXPERT OFFERS COST-EFFECTIVE MARKETING TIPS FOR
 SMALL AND HOME-BASED BUSINESSES
 ELMSFORD, N.Y., March 17 /PRNewswire/ -- In today's competitive climate, small and home-based businesses need every possible advantage. According to one marketing expert, getting your name out to potential customers is critical -- and a lot less expensive than most people think.
 In "The Fuji Home Office Guide, Volume II," a free 24-page booklet from Fuji Film Floppy Disks, consultant Laura Clampitt-Douglas offers a number of marketing tips that are both inexpensive and effective. Among her suggestions:
 Become An "Expert" -- People like doing business with authorities, so cultivate your image as an expert in your field. Contribute articles to publications, arrange to speak to business and civic associations, and contact local radio stations about appearing on news and information programs.
 Give "Freebies" -- Providing samples of your products and services can create business. Give prospects special introductory offers, free trials or low- or no-cost initial consultations. If they like what they see, they'll become customers.
 "Make" News -- Press releases are a great way to generate "free" publicity. News worth promoting includes the opening of your business, new products or services, and any awards and recognitions you might receive.
 Keep In Touch -- Maintain notebooks, databases and mailing lists of current and prospective customers. Then, send out newsletters, incentives and news of changes or improvements in your product line or service.
 These and other marketing tips for small and home-based businesses are available free-of-charge in specially-marked 20-disk Fuji Home Office Bonus Packs or by writing: "The Fuji Home Office Guide, Volume II," Box 5128, Bergenfield, N.J. 07621.
 Laura Clampitt-Douglas is co-author of the book "Getting Business To Come To You."
 Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo, a leading manufacturer of imaging and information products.
 -0- 3/17/92
 /NOTE TO EDITORS: For editorial samples of "The Fuji Home Office Guide, Volume II," please call David Yaun, 212-704-8144, or Dawn Russo, 212-704-8151/
 /CONTACT: Allison Colucci or Thomas H. Shay of Fuji, 914-789-8148, or David Yaun or Adam Sohmer of Daniel J. Edelman, Inc., 212-768-0550/ CO; Fuji Film ST: New York IN: SU:


SM-TQ -- NYSFNS2 -- 8576 03/17/92 07:11 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Mar 17, 1992
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