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EVEN AMONG PROFESSIONAL COUPLES, WIVES DO THE CHORES

 DOUGLASSVILLE, Pa., Jan. 29 /PRNewswire/ -- When it comes to household chores, even two-income, professional couples end up with the wives doing most of the work.
 According to the results of a Kiwi Brands survey of 252 married, dual-income professionals, both husbands and wives agree that wives do a disproportionate amount of work around the house. In fact, in nine of the 13 tasks specified in the survey, husbands assumed primary responsibility less than 10 percent of the time.
 The survey respondents said wives are clearly responsible for nine common household chores: grocery shopping, doing the laundry, washing the dishes, dusting, making the beds, vacuuming, cooking, ironing, and taking care of family finances.
 Husbands were primarily responsible for only three tasks: taking out the trash, washing the car, and shining shoes.
 Interestingly, only one task was evenly shared among husbands and wives -- disciplining the children.
 Kiwi Brands executives were surprised that the survey results were so lopsided.
 "It's surprising that the division of labor on the home front is still vastly uneven," said Tom Wiersum, product manager for Kiwi Brands. "While we can't affect who does the laundry, at least we've developed products for both men and women that make caring for your shoes easier."
 Kiwi Brands commissioned New York-based Audits & Surveys to perform the study as part of its ongoing investigation of good grooming and the lifestyle of the American public.
 The complete results of the survey follow:
 Who Primarily Does the Following Chores in Your House?
 Wife Husband Equally Other
 Grocery Shopping 64.3 6.0 29.4 .4
 Laundry 71.0 4.8 23.4 .8
 Washing dishes 45.6 7.1 44.4 2.8
 Trash 10.3 56.3 19.8 13.5
 Dusting 71.0 1.6 19.0 8.3
 Making beds 53.2 5.2 36.5 5.2
 Vacuuming 45.2 8.3 38.5 7.9
 Cooking 57.5 9.9 32.5 0
 Ironing 69.8 4.4 13.5 12.3
 Shining Shoes 11.1 48.8 28.2 11.9
 Washing the car 11.5 50.8 24.2 13.5
 Handling finances 38.5 23.8 37.7 0
 Disciplining kids 15.9 6.7 77.4 0
 /delval/
 -0- 1/29/93
 /CONTACT: John Shiffert of Shaeffer & Associates, 215-546-1660, for Kiwi Brands/


CO: Kiwi Brands ST: Pennsylvania IN: SU:

MJ-CC -- PHFNS1 -- 0581 01/29/93 07:31 EST
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Date:Jan 29, 1993
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