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ESTEE LAUDER COMPANIES IN POLAND FOR THE FIRST TIME

 NEW YORK, Nov. 9 /PRNewswire/ -- The Estee Lauder Companies, worldwide pacesetters for the cosmetics industry, launched today in Warsaw, Poland. The companies' two flagship brands, Estee Lauder, the premier global authority in makeup, skincare and fragrance, and Aramis, the international leader in men's prestige fragrance and grooming products, opened the boutique in an elegantly renovated landmark building at 47 Nowy Swiat. In 1989, Estee Lauder was the first American cosmetics company to enter Hungary and Russia. Earlier this year, Estee Lauder opened its first counter in China, in the new Isetan department store in Shanghai.
 To celebrate the opening, members of the Lauder family officiated at a gala ribbon-cutting ceremony. Customers were invited for individual makeup and skincare consultations and then received a complimentary Estee Lauder lipstick.
 "Polish woman traditionally have been regarded by many as among the most beautiful in Europe," says Leonard A. Lauder, president and chief executive officer of the Estee Lauder Companies. "Now they will have the advantages -- enjoyed by women all over the world -- of Estee Lauder products and the expertise of trained Beauty Advisors."
 The three-story building on fashionable Nowy Swiat, considered the Fifth Avenue of Warsaw, has a neoclassical facade, a reconstruction of the original which was destroyed during World War II. The entrance, formerly in an interior courtyard, has been moved to the center of three tall, elegantly canopied windows which face the street. An international team of Polish and American designers has transformed the 180-square-meter, bi-level first floor and mezzanine into a sales boutique and consultation space resplendent in rich rose granite, 24K gold leaf, polished brass and mother-of-pearl lacquer.
 There are three private cabines where the specially-trained, bilingual Polish staff of Estee Lauder Beauty Advisors will offer makeup and skin treatment. An intimate alcove for manicures has also been included in the luxurious design.
 The full line of Estee Lauder cosmetics will be supplied from the company's European manufacturing facilities. Internationally best- selling fragrances such as Beautiful, Knowing and White Linen; breakthrough skincare such as Advanced Night repair; and the fashionable makeup will be available in the boutique.
 "Nowy Swiat, which means New World, is a wonderful new home for Estee Lauder," says Leonard Lauder. "Just as the street connects the modern city of Warsaw to the Old Town, our new world products merge old world ideals of luxury and quality with the latest in advanced scientific research."
 -0- 11/9/93
 /CONTACT: Andrew P. Plesser or Joyce Careswell, both of Andrew Plesser Associates, 212-319-8383/


CO: Estee Lauder ST: New York IN: HOU REA SU:

TM -- NY010 -- 2091 11/09/93 09:06 EST
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Publication:PR Newswire
Date:Nov 9, 1993
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