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ESPRIT HOSTS 'WHAT WOULD YOU DO?' CASTING EVENT

 ESPRIT HOSTS 'WHAT WOULD YOU DO?' CASTING EVENT
 SAN FRANCISCO, Nov. 26 /PRNewswire/ -- This weekend, Esprit is hosting a casting event at Esprit's Los Angeles Superstore for the next series of its "What would you do?" advertising campaign.
 The print and TV campaign launched this fall was created as a result of overwhelming response to a direct mail piece that asked the question, "If you could change the world, what would you do?" As a forum for people to speak out on issues they actually care about, the campaign has addressed issues from racism and the environment to education and self esteem.
 This photo casting event is an open forum at the Esprit shop in West Los Angeles for people who want to speak out and try out for the next series of "What would you do?" ads. Additionally, to facilitate making a difference on the issues people care about, the Esprit Volunteer Booth and will be present during the event with volunteer organization information.
 Casting event hours are from 3 p.m. to 6 p.m. on Friday (Dec. 13) and from 11 a.m. to 4 p.m. on Saturday (Dec. 14).
 FACT SHEET
 EVENT: Esprit's Casting Event
 LOCATION: Esprit Superstore Los Angeles
 8491 Santa Monica Blvd.
 West Hollywood. At the corner of Santa Monica and La
 Cienaga.
 DATES: Dec. 13, 3 p.m. - 6 p.m.
 Dec. 14, 11 a.m. - 4 p.m.
 INFORMATION: Esprit's casting event is a chance for concerned people to speak their minds, and quite possibly, to appear in the next series of Esprit ads.
 BACKGROUND: Esprit's current ad campaign, "What would you do (to change the world?)," features straight talk from young people about issues of importance to them -- from racism and saving the planet to the difficulty of school and the necessity of self esteem. It has given its customers a forum to express opinions and get involved in issues that matter.
 -0- 11/26/91
 /CONTACT: Liz Mazurski of Esprit De Corp, 415-648-6900/ CO: Esprit De Corp ST: California IN: TEX SU:


RM -- SF006 -- 7574 11/26/91 19:02 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 26, 1991
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