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ESPRIT ANNOUNCES 'WHAT WOULD YOU DO?' CASTING IN LOS ANGELES

 ESPRIT ANNOUNCES 'WHAT WOULD YOU DO?' CASTING IN LOS ANGELES
 SAN FRANCISCO, Dec. 12 /PRNewswire/ -- This weekend, Esprit will host a casting event in Los Angeles for its next series of "What would you do?" print ads. The event is an open forum for people who want to speak out and audition for Esprit's continuing ad series that asks the question "What would you do (to change the world)?"
 Additionally, the Esprit Volunteer Activist Center will be there to guide people on how they can change their world and make a difference in the Los Angeles community this holiday season and beyond. Auditioning participants will be photographed by an Esprit photographer as part of the casting, and will also receive a keepsake photo.
 The "What would you do?" casting is on Friday, Dec. 13, from 3 to 6 p.m. and on Saturday, Dec. 14, from 11 a.m. to 4 p.m. at the Esprit Superstore, 8491 Santa Monica Blvd., at the corner of La Cienaga, in West Hollywood.
 For more information on Esprit's "What would you do?" casting event, please contact Cassie Hughes at Esprit headquarters in San Francisco at 415-648-6900.
 FACT SHEET
 EVENT: ESPRIT'S WHAT WOULD YOU DO AD CAMPAIGN
 CASTING + VOLUNTEER ACTIVIST INFORMATION CENTER
 LOCATION: Esprit Superstore Los Angeles
 8491 Santa Monica Blvd., at the corner of
 La Cienega, in West Hollywood
 DATES: Friday, Dec. 13, 3-6 p.m.
 Saturday, Dec. 14, 11 a.m.-4 p.m.
 BACKGROUND: Esprit's current ad campaign, "What would you do
 (to change the world?)", features straight talk
 from young people about issues of importance to
 them -- from racism and saving the planet to school
 and self-esteem. It has given its customers a forum
 to express opinions and get involved.
 INFORMATION: The casting invites Los Angeles people to speak
 their minds -- If you could change the world, what
 would you do? All people responding will be
 photographed, given a copy of the photo, and
 considered for Esprit's next series of WWYD? print
 ads.
 There will also be a volunteer activist station
 to help people get involved and make a difference
 with the issues they care about.
 CONTACT: Cassie Hughes, press manager, 415-648-6900.
 -0- 12/12/91
 /CONTACT: Cassie Hughes of Esprit, 415-648-6900/ CO: Esprit ST: California IN: TEX REA SU:


DG -- SF001 -- 1757 12/12/91 08:02 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 12, 1991
Words:389
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