Printer Friendly

ESPN JOINS DIRECTV(TM) PROGRAMMING LINEUP

 LAS VEGAS, Jan. 5 /PRNewswire/ -- DirecTv Inc., a unit of GM Hughes Electronics, announced today the signing of an agreement with ESPN Inc. to distribute the ESPN network through the DirecTv(TM) direct broadcast satellite service. With DirecTv, viewers across the United States will have access to approximately 150 channels of programming through the low-cost RCA-brand Digital Satellite System (DSS(TM)) featuring an 18-inch satellite dish.
 Under the agreement, DirecTv will distribute ESPN, the largest cable network, on its first satellite to subscribing homes across the country. The first satellite was successfully launched on Dec. 17, 1993. ESPN will be included in the package of programming to be distributed in rural areas for DirecTv by the members and affiliates of the National Rural Telecommunications Cooperative.
 "We're extremely pleased to be adding the premiere sports programmer to our lineup," said Eddy W. Hartenstein, president of DirecTv. "Sports programming is one of the biggest attractions for satellite television viewers, and with ESPN we will deliver the widest selection of sporting events available."
 "We are very pleased to enter into this agreement with DirecTv that will extend the reach of ESPN to new subscribers," said Steve Bornstein, ESPN president and chief executive officer. "This exciting and new technology will add to the growth and the creative potential of our network."
 DirecTv will offer a broad array of monthly subscription and pay- per-view programming beginning in April 1994. To date, DirecTv has signed a total of 31 popular cable networks such as The Disney Channel and CNN, and 35 to 40 channels of movies through agreements with Paramount, Columbia/TriStar, Sony Pictures Entertainment, Universal, and Turner Broadcasting for classic movies from the MGM library. The pay- per-view capability will enable DirecTv to emulate a video store in both convenience and programming selection by offering a wide selection of films, with popular hits showing as often as every 30 minutes, and live features including sporting events not currently available in local markets by broadcast or cable television. DirecTv subscribers will select films and events on impulse from a user-friendly remote control either by title from the on-screen menu or from a preview channel showing trailers of current films.
 The home receiving system is being manufactured by Thomson Consumer Electronics and will be sold under the RCA brand name at consumer electronics and satellite retail outlets nationwide. DSS is a three- component satellite receiving system consisting of an 18-inch satellite antenna, a compact digital receiver, and a remote control. Suggested retail price for DSS will be approximately $700, not including installation.
 ESPN Inc. is a subsidiary of Capital Cities/ABC Inc., with The Hearst Corp. holding a 20 percent interest in the company. ESPN, currently reaching 63.1 million households, features sports events, news, and lifestyle programming.
 DirecTv Inc. is a unit of GM Hughes Electronics. The earnings of GM Hughes Electronics Corp., a wholly owned subsidiary of General Motors Corp. are used to calculate the earnings per share of General Motors Class H Common Stock. (NYSE: GMH).
 -0- 1/5/94
 /CONTACT: Linda F. Brill, Manager, Public Relations of DirecTv, 310-535-5062; or Rob Tobias, Coordinator, Communications of ESPN, 203-585-2240/
 (GMH)


CO: DirecTv Inc.; GM Hughes Electronics; ESPN Inc. ST: Nevada IN: TLS ENT SU:

LS-JB -- LA046 -- 9567 01/05/94 21:35 EST
COPYRIGHT 1994 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 5, 1994
Words:548
Previous Article:HALMOS FILES $100 MILLION AMENDED LAWSUIT AGAINST SAFECARD SERVICES AND COMPANY DIRECTOR; AMENDED COMPLAINT CONSISTENT WITH ILLINOIS COURT RULING OF...
Next Article:KARL R. WYSS, FORMER LEAR SIEGLER CEO, JOINS DLJ MERCHANT BANKING GROUP
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters