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ESCADA'S SOUTH COAST PLAZA BOUTIQUE TO OPEN DEC. 16

 ESCADA'S SOUTH COAST PLAZA BOUTIQUE TO OPEN DEC. 16
 Store is Company's Third U.S. Opening in Two Months
 COSTA MESA, Calif., Dec. 12 /PRNewswire/ -- ESCADA, one of the world's great fashion houses, will open its third California boutique and ninth in the United States on Monday, Dec. 16 at South Coast Plaza in Costa Mesa. The 3,800 square foot boutique is the company's third store to open in the past two months following its Beverly Hills and New York openings in October and November.
 With signature gold plated fixtures and Italian marble, the designer apparel boutique includes a shoe salon, fragrance counter and VIP dressing room. The South Coast store also features one of the company's largest luggage salons and will open with designer Margaretha Ley's Spring 1992 Collection.
 Ley, who studied couture under famed designer Jacques Fath in Paris, co-founded the company with her husband, Wolfgang, in 1976. Today, the complete ESCADA Collection includes luggage, fragrance, small leather goods, eveningwear, sportswear and accessories and is renowned for offering designer fashions of the highest quality.
 The opening of ESCADA's South Coast Plaza store marks the ninth ESCADA boutique in the United States. Other locations include New York, Beverly Hills, Boston, Chestnut Hill, Great Neck, Palm Beach, San Francisco and Scottsdale. A 40,000 square-foot store will open on N. Michigan Ave. in Chicago in 1992. ESCADA AG currently operates 65 stores worldwide. The company recently purchased Irvine-based St. John Knits and owns several lines including Crisca, Laurel, Natalie Acatrini, Apriori, Cerruti 1881, Schneberger and Kemper.
 Michele Vicale, formerly of Neiman Marcus at Fashion Island in Newport Beach, has been named manager. The store is located at the eastern side of the Jewel Court on the second floor. Telephone: 714-545-5792.
 -0- 12/12/91
 /CONTACT: Craig Donahue or Patie Maloney of The Donahue Group, 310-858-1521/ CO: ST: California IN: SU:


DM-AL -- LA013 -- 2065 12/12/91 15:21 EST
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Publication:PR Newswire
Date:Dec 12, 1991
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