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ENTERPRISE: An opportunity from Scratch.

An entrepreneur who turned strict new European regulations into a business opportunity, is reaping the rewards with a new contract.

James Spinks, co-founder of Birmingham-based Scratch Wizards, has secured a deal to repair scratched car bodywork at Arnold Clark dealerships at Oldbury and West Bromwich.

The deal is one of a number Scratch Wizards has secured with dealerships after investing in the innovative SSR repair system.

Developed in the US, the SSR resin masks scratches without repainting. This means it does not use "volatile organic compounds" (VOCs) - a source of air pollution banned from bodywork paint when the European Paint Directive came into force last month.

The SSR system is also cheaper - pounds 35 compared to a pounds 200 re-spray.

Mr Spinks said the cost of the system, and the fact cars can be repaired outside, had attracted the region's dealerships.

He said: "We have had a number of dealerships, including George Heath and Stratstone Saab in Digbeth, who have been interested and we're looking at employing an extra member of staff to focus on these while my business partner and I focus on building up the retail side."

Mr Spinks and his partner Mark Clive founded Scratch Wizards after becoming disenchanted with their Chip-sAway franchises.

Mr Spinks said: "A lot of the extra costs of being a franchisee were quite hefty. You were expected to buy your equipment from particular dealers.

"We now have a lot more freedom with how we do things and, although we don't compromise on quality, we can cut down on cost."


Scratch magic: James Spinks, co-founder of Birmingham-based Scratch Wizards, has secured a deal to repair scratched bodywork on cars at Arnold Clark Picture, EMMA LEE
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:Feb 7, 2007
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