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ENTERGY CORPORATION UPS QUARTERLY DIVIDEND, MAULDEN NAMED CHIEF OPERATING OFFICER

 NEW ORLEANS, Oct. 29 /PRNewswire/ -- Entergy Corporation's (NYSE: ETR) board of directors today voted to raise the quarterly common stock dividend by more than 12 percent, from 40 cents to 45 cents per share.
 The dividend is payable Dec. 1, to stockholders of record on Nov. 9.
 Gerald D. McInvale, Entergy's senior vice president and chief financial officer, said the dividend increase is "consistent with the company's policy of an annual dividend review during the fourth quarter and marks the fifth consecutive annual dividend increase since the dividend's reinstatement in the last quarter of 1988."
 The Entergy board also named Jerry Maulden to the newly created post of Entergy Corporation President and Chief Operating Officer. Maulden will oversee an expanded role that includes responsibilities for the Entergy System's fossil-fueled generating plants, its electric power transmission and distribution function, customer service operations, and marketing activities. Maulden's headquarter's will remain in Little Rock.
 Maulden's appointment, which is effective Nov. 1, was announced by Ed Lupberger, chairman and chief executive officer of Entergy, following today's board meeting. Maulden, 57, has been group president, system executive - Transmission, Distribution, and Customer Service for Entergy since 1991. A Little Rock native, Maulden's Entergy Corporation career spans nearly three decades, mostly with Entergy's Arkansas Power & Light Company subsidiary. Maulden has been AP&L's chief executive officer since 1979 and chairman of the AP&L board since 1989.
 In other action, Entergy's board voted to extend the stock repurchase program through Jan. 31, 1994. The repurchase program, according to McInvale, allows for repurchases to be made from time to time on the basis of market conditions. No obligation or assurance to repurchase is implied by the authorization, McInvale said. As of today, Entergy has repurchased 30.1 million shares of its common stock at a price of roughly $670.2 million. There are 174.5 million shares of common stock outstanding.
 -0- 10/29/93
 /CONTACT: Media: Patrick Sweeney, 504-569-4160, or Investors: Stuart Ball, 504-569-4817, both of Entergy/
 (ETR)


CO: Entergy Corporation ST: Louisiana, Arkansas IN: OIL SU: DIV PER

BR-CF -- AT011 -- 8566 10/29/93 13:52 EDT
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Publication:PR Newswire
Date:Oct 29, 1993
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