ENGAGE SOFTWARE SUPPORTS L.L. BEAN CATALOG PRODUCTION.
"It is exciting for us to work with one of the nation's most established cataloguers," said Tony Nuzzo, president and CEO, Engage. "Marketers continue to discover that our solutions are valuable enterprise-level tools that can enable improved workflow, greater operating efficiencies and enhanced interaction with their customers."
L.L. Bean will use Engage's software to develop a single repository of all digital assets associated with both its print catalog production and its online catalog at http://www.llbean.com. By storing catalog images, graphics, text, and PDF files in one location, the two hundred system users will be able to search and retrieve information from the repository across the entire enterprise, improving catalog production and workflow efficiencies. In addition to containing current information, this database will include assets from previous catalogs enabling easy access and reuse of resources.
"As a multichannel retailer, the way we manage creative assets across our print and online catalog businesses has a direct impact on how well we interact with our customers," said Lisa Plummer, L.L. Bean's director of creative operations. "Once implemented, the single repository made possible through Engage's software will allow us to store and retrieve our digital assets, and will provide workflow tools that automate catalog production and increase efficiencies."
About L.L. Bean
L.L. Bean, Inc., is a retailer of quality home furnishings, gear and apparel for men, women, and children who love the outdoors. L.L. Bean was founded in 1912 and is headquartered in Freeport, Maine.
L.L. Bean can be found on the World Wide Web at http://www.llbean.com.
For more information, call 800/809-7057.
Engage, Inc. (Nasdaq: ENGA) is an enterprise marketing software and interactive media company. A majority-owned operating company of CMGI, Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase their brand's visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide.
Engage can be found on the World Wide Web at http://www.engage.com.
For more information, call 877/836-4243 or 978/684-7690.
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|Title Annotation:||Company Business and Marketing|
|Comment:||ENGAGE SOFTWARE SUPPORTS L.L. BEAN CATALOG PRODUCTION.(Company Business and Marketing)|
|Date:||Apr 1, 2001|
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