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 ST. LOUIS, April 29 /PRNewswire/ -- Makers of Energizer(R) brand Battery today announced that they have signed an agreement to be an Official Sponsor of World Cup USA 1994. The single biggest sporting event in the world, the soccer competition will be played in the United States for the first time in World Cup history.
 Under the terms of the agreement, Energizer becomes the Official Battery Sponsor of the 1994 World Cup. The marketing rights include worldwide product category exclusivity, use of the 1994 World Cup Logo and Mascot and stadium signage at all World Cup matches.
 "World Cup is an exciting opportunity for us as we continue to build Energizer as the leading brand of alkaline batteries throughout the world. Soccer is a universal sport, it transcends language barriers and crossed borders, communicating through a shared enthusiasm for the global game," said J. Patrick Mulcahy, chairman and CEO of Eveready Battery Co., manufacturer of Energizer.
 "This provides the perfect venue to speak to consumers throughout the world. Like the sport of soccer, Energizer batteries represent long lasting energy and high performance. We are very proud to be associated with this prestigious competition," Mulcahy said.
 "We're pleased to welcome Energizer as an Official Sponsor of the 1994 FIFA World Cup. Energizer's global commitment to soccer will be show cased worldwide when the World Cup comes to America in the summer of 1994," said Joseph S. Blatter, general secretary and CEO of the Federation International de Football Association. FIFA is the world governing body for the sport of soccer.
 "Soccer is a fast, action-packed game which fits perfectly with the high energy, long lasting image of our brand and brand mascot, the Energizer Bunny," said Ward Klein, vice president of marketing for Energizer in the U.S.
 Qualifying games have begun and will continue to pare a field of 141 competing nations to the 24 teams that will compete in the U.S. for the 1994 World Cup title. Games in the U.S. will begin in June 1994 when 52 matches will be played in nine of the largest stadiums across the country. The final match for the World Cup will be played in the Rose Bowl in Pasadena, Calif., on July 17. The World Cup will be attended by more than 3.5 million spectators and viewed on television by a projected cumulative worldwide television audience that will exceed 30 billion people.
 Eveready Battery Co. is the largest manufacturer of batteries and flashlights in the world. Headquartered in St. Louis, the company has a worldwide network of approximately 18,000 employees working in 41 countries.
 -0- 4/29/93
 /CONTACT: Harriet Blickenstaff of Eveready Battery Co., 314-982-2790/

CO: Eveready Battery Co. ST: Missouri IN: HOU SU:

WB -- NY085 -- 2711 04/29/93 13:54 EDT
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Publication:PR Newswire
Date:Apr 29, 1993

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