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EMS DATALINK LAUNCHES MEDICAL HISTORY STORAGE AND RETRIEVAL SERVICE

 NEW YORK, April 8 /PRNewswire/ -- Company officials for EMS Datalink today announced the launch of an information database designed to provide on-demand retrieval of consumers' medical history records, 24 hours a day, anywhere in the United States.
 Through a series of forms, consumers will provide data on individual patient files including medications, allergies, medical conditions, personal updates, insurance information, doctor and emergency personal contacts. Once databased, each subscriber will receive a plastic card which will provide for magnetic swipe and 800 number access via fax or PC to their medical records in emergency rooms, doctor's offices and for insurance purposes.
 The President's Taskforce on Healthcare has indicated that they will recommend to Congress that every American carry a uniform card for medical history profiles and single payment claims processing. The healthcare industry should benefit directly by using the program because it allows medical staff more efficient use of time in attending to emergency and routine patient visits. Plus, timely medical history information can help avoid redundant testing, unnecessary overnight observation and can help bridge the "information gap" in this new era of reduced defensive medicine practices.
 Through sponsorship of insurance companies, the pharmaceuticals industry and package goods companies seeking to provide a useful premium for target customers, EMS Datalink plans to donate magnetic swipe devices to emergency rooms throughout the U.S., and will match up prescription drug marketers with their target doctors through complimentary copies of WINDOWS(TM) based software designed to database each of the doctors' patient files. Doctors and premium customers will be able to retrieve optical image files of patients' cardiograms, sonograms, EKG's, etc.
 Marketers will be able to use the program as an ancillary service available on credit cards or loyalty and affinity cards, and will encourage tie-ins with appropriate charities. In the fourth quarter of 1993, the company plans a sponsored promotion that will include co- sponsored cards, direct mail coupons and statement stuffers, and an infomercial, highlighting "What To Do In The Event Of An Emergency?" for the whole family. The company believes that retrieval of medical records will be among several new services available to the consumer through pinpoint marketing that will highlight the trend toward useful premiums in the 90's.
 Headquartered in New York, EMS Datalink is available coast to coast, sales inquiries can call toll-free 1-800-659-6590.
 -0- 4/8/93
 /NOTE TO EDITOR: Photo available/
 /CONTACT: Robert Gray of EMS Datalink, 212-832-1010/


CO: EMS Datalink ST: New York IN: HEA SU: PDT

LD-TM -- NY004 -- 4106 04/08/93 09:30 EDT
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Publication:PR Newswire
Date:Apr 8, 1993
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