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EML launches payments card with PointsBet that allows New Jersey customers to fund gaming accounts.

M2 EQUITYBITES-January 29, 2019-EML launches payments card with PointsBet that allows New Jersey customers to fund gaming accounts


EML Payments Limited (ASX: EML) and PointsBet USA Inc. have announced the launch of a reloadable payments card that allows New Jersey customers to load funds to their gaming account and access their winnings, the company said.

EML Payments launched the card through its wholly owned subsidiary EML Payments USA, LLC.

PointsBet has experienced rapid growth since entering the US market with its unique points betting product. The addition of the PointsBet card experience solidifies PointsBet's and EML's leadership in providing an unrivaled online sports betting experience in the Garden State.

The combined powers of PointsBet and EML allow users to enjoy a seamless funding experience without the headache experienced by most other gaming operators in the US market today, Cardholders enjoy real-time payouts that can be pushed back into their gaming account or used online, in-store, in-app or at ATMs.

As more states push to legalize online sports betting in 2019, the partnership with PointsBet is only the first step in helping move this new market forward. With the launch of this additional program, EML is now managing 11 branded reloadable prepaid programs in the gaming industry across Australia, Europe, the UK and the US.

PointsBet is a US sportsbook originally founded in Australia. The company is a sportsbook operator that prides itself on having the quickest and easiest-to-use app, and providing content and experience for sports bettors.

EML Payments Limited's portfolio offers financial technology that provides solutions for payouts, gifts, incentives and rewards, and supplier payments.

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Publication:M2 EquityBites (EQB)
Date:Jan 29, 2019
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