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EMBASSY SUITES MOVES DIVISION HEADQUARTERS TO MEMPHIS

 EMBASSY SUITES MOVES DIVISION HEADQUARTERS TO MEMPHIS
 MEMPHIS, Feb. 19 /PRNewswire/ -- The Promus Companies Incorporated (NYSE: PRI) today announced the relocation of its Embassy Suites hotel division to Memphis, TN. Embassy Suites is currently headquartered in Irving, TX, a suburb of Dallas. The transfer of Embassy Suites headquarters operations to Memphis will be in a staged effort beginning May 4. The move is targeted for completion in early June.
 Embassy Suites is The Promus Companies' upscale all-suite hotel division with 101 properties operating around the United States. The Promus Companies corporate headquarters and the headquarters of its other divisions -- Harrah's Casino Hotels, Hampton Inn hotels and Homewood Suites hotels--are also located in Memphis.
 "Moving our Embassy Suites hotel division to Memphis will bring further efficiency and strategic synergy to the management of our hotel business," said Philip G. Satre, president and chief operating officer of Promus. "The close proximity of our divisions will allow greater interaction within all areas of the company. Although products offered to customers are different from brand to brand, certain attributes and basic values common throughout Promus are essential in building our reputation as the best. I believe this move will help promote that development."
 "We believe the efficiency and synergy generated by the move will also further boost the already strong competitive momentum the Embassy Suites brand is experiencing," Satre added. "During 1991, Embassy Suites extended its revenue per available room premium over competitive upscale chains to 5.4 percent. Our average daily rate increased during the year, records were set weekly for both calls and bookings at our central reservations office, and guest satisfaction scores continue to rise. Each of these items underscores that Embassy Suites is the leader in the upscale hotel industry, and our new Twice the Hotel advertising campaign is helping us further communicate that leadership to travelers."
 Embassy Suites will transfer approximately 30 management jobs from Dallas to Memphis. An additional 45 to 50 people will be hired in Memphis from either internal or external sources. Some support functions that now exist in both Dallas and Memphis will be combined with or absorbed within the current Memphis based headquarters operations.
 Severance pay and outplacement assistance will be offered to all employees not transferred to Memphis. Dallas based employees of Embassy Suites who will not be transferred and moved by the company will be given an opportunity to apply for jobs elsewhere through the company's internal job posting system.
 The Promus Companies was created as a public spin-off of Holiday Corporation in February 1990. The billion dollar company operates four leading casino and hotel companies: Harrah's, the only casino hotel company with properties in all five major U.S. casino gaming markets -- Atlantic City, Lake Tahoe, Las Vegas, Laughlin, and Reno; Embassy Suites hotels, the nation's leading upscale all-suite hotel chain, with 101 hotels; Hampton Inn hotels, the recognized quality and service leader in the moderately-priced segment of the hotel industry, with 295 hotels; and Homewood Suites, an extended-stay all-suite hotel brand, now with 22 hotels.
 -0- 2/19/92
 /CONTACT: Ralph Berry, The Promus Companies Incorporated, 901-762-8629/
 (PRI) CO: The Promus Companies Incorporated; Embassy Suites ST: Tennessee IN: LEI SU:


CM -- CH002 -- 0345 02/19/92 10:32 EST
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Publication:PR Newswire
Date:Feb 19, 1992
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