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ELLIMAN NAMED PRESIDENT & PUBLISHER OF SPORTS ILLUSTRATED; HEINEMANN TO BE PRESIDENT OF SALES & MARKETING DIVISION; OTHER APPOINTMENTS ANNOUNCED

ELLIMAN NAMED PRESIDENT & PUBLISHER OF SPORTS ILLUSTRATED; HEINEMANN TO BE PRESIDENT OF SALES & MARKETING DIVISION; OTHER APPOINTMENTS ANNOUNCED
 NEW YORK, Sept. 8 /PRNewswire/ -- Donald M. Elliman, Jr. has been named president and publisher of Sports Illustrated. He was president of the Sales and Marketing Division of Time Inc. Richard Heinemann succeeds Elliman in that position. Heinemann had been vice president, advertising of Time Inc., a position that will not be filled. Mark Mulvoy, who has been managing editor and publisher of S.I., remains the magazine's M.E.
 The announcement was made today by Don Logan, president and chief operating officer of Time Inc. Logan also announced two other new assignments.
 David L. Long becomes vice president, national accounts. He was most recently vice president, marketing of Time Inc.
 Michael Pepe succeeds Long as vice president, marketing. He was general manager of People magazine.
 In making the announcement, Logan said: "At Time Inc. we are fortunate in having a wealth of talented people. These appointments place some of our most accomplished executives in positions where their experience and expertise can both help us grow as a company and become more responsive to our customers."
 Elliman President and Publisher of S.I.
 Elliman, the newly named president and publisher of S.I., joined Time Inc. in 1967 in Time's marketing department. He was appointed president of Time Inc.'s Sales and Marketing Division in July 1991. In this position, he was the senior executive in charge of advertising sales and marketing for all of the company's magazines. Previously, he was executive vice president-marketing for Time Inc. Magazines and a group publisher with responsibility for People and Entertainment Weekly.
 Earlier in his career, Elliman served as circulation director of People and of Time International. In April 1981, he became president of Time Distribution Services, Inc., formerly a wholly owned subsidiary of Time Inc. and now a joint venture with The New York Times Company. A former advertising sales director and then publishing director of Time International, Elliman was named publisher of People magazine in November 1985.
 In discussing Elliman's new position, Logan said: "Sports Illustrated is obviously a major franchise that has enormous potential beyond the core magazine which is its lifeblood. Don's leadership skills, coupled with his broad-gauged marketing and publishing experience, make him the ideal candidaicance of his assignment."
 Logan added: "Mark Mulvoy, who has been doing double duty as both managing editor and publisher since April, has just come off a dual gold medal Olympic performance in both roles. He has certainly distinguished himself as publisher in his two years in that post, and we're delighted that he will continue his editorial stewardship. The editorial strength of S.I. provides the platform for building a much broader business, and Mark is the essential ingredient. Together, Mark and Don make an exceptional team."
 Heinemann New President of Sales & Marketing
 Dick Heinemann, named Time Inc.'s new president of Sales and Marketing Division, is a 23-year veteran of the company. He began his career at Time Inc. as a sales representative for Time in New York in 1969, and after five years was transferred to Detroit. In 1978, he became divisional sales manager for Time, first in Pittsburgh and later in New York. He was promoted to Time's worldwide sales development director in 1982.
 Heinemann was appointed vice president, advertising for Time Inc. in September 1990. In that job, he was responsible for all advertising sales activity for the company's New York-based magazines -- Time, Life, Fortune, Sports Illustrated, Sports Illustrated for Kids, Money, People and Entertainment Weekly. The four regional advertising sales offices -- based in Los Angeles, Chicago, Detroit and New York and each headed by a regional vice president -- reported to Heinemann and will continue to do so. Dave Long, V.P., national accounts, and Michael Pepe, V.P. marketing, will also report directly to Heinemann. Heinemann and Elliman will report to Logan.
 Of Heinemann, Logan said: "Having a top flight sales person like Dick in the number one sales and marketing job is critical both inside and outside the company. Dick has spent his entire career at Time Inc. in ad sales, and his knowledge of our major customers and the advertising marketplace is truly remarkable. "
 Long to be V.P., National Accounts
 As vice president, national accounts, Dave Long will be responsible for maintaining and developing relationships with some of our largest advertising accounts that use the marketing expertise and resources of Time Inc. and its sister companies. In his new role, Long will work closely with Time Inc.'s four regional ad sales vice presidents.
 "Our major accounts require a great deal of specialized attention that is crucial to their success, and Dave has demonstrated exceptional ability in these very sensitive and substantial relationships. He also brings to this important new assignment the added dimension of his most recent experience of having created a first-class marketing organization at Time Inc.," said Logan.
 Long joined Time Inc. as an advertising sales representative for Sports Illustrated in Chicago, rising to Midwest manager before coming to New York as national sales manager in 1985. In 1987, he became advertising sales director of Life magazine and added the title of associate publisher of Life in October 1988. He later was named ad sales director of People magazine. He was appointed vice president, marketing for Time Inc. in June 1991.
 Pepe Named V.P. Marketing
 Michael Pepe, the new vice president, marketing for Time Inc., will now lead the central marketing group which works with the company's N.Y.-based magazines -- Time, Life, Fortune, Sports Illustrated, Sports Illustrated for Kids, Money, People and Entertainment Weekly -- and its other titles on creating a variety of marketing programs for advertisers employing the magazines as well as other Time Warner resources.
 In commenting on Pepe's appointment, Logan said: "As general manager of People, Michael has been instrumental and quite successful in developing innovative approaches for the magazine's advertisers. He seems to have an innate sense for coming up with the right marketing solutions for customers."
 Pepe joined Time Inc. in 1986 as People's director of strategic planning. He became production director in February 1987, promotion and marketing director in 1988, and was named general manager of People in 1989.
 Time Inc. is a wholly owned subsidiary of Time Warner Inc., the world's leading media and entertainment company with interests in magazine and book publishing, recorded music and music publishing, filmed entertainment and cable television programming and operations.
 -0- 9/8/92
 /CONTACT: Peter Costiglio of Time, 212-522-3927/
 (TWX) CO: Time Inc.; Time Warner Inc. ST: New York IN: PUB SU: PER


KD -- NY057 -- 7105 09/08/92 15:13 EDT
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