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ELIZABETH TAYLOR LINKS WITH AVON TO CREATE A COLLECTION OF DRAMATIC FASHION JEWELRY

 NEW YORK, June 23 /PRNewswire/ -- World renowned actress Elizabeth Taylor will collaborate with Avon Products, Inc. (NYSE: AVP) on a collection of fashion jewelry, the beauty company announced today.
 Scheduled to debut in November, Taylor's initial jewelry line for Avon will consist of five opulent, dramatic collections in the $40 to $200 range, with additional pieces to follow.
 "Our association with Elizabeth Taylor marks Avon's entry into the high-end fashion-jewelry market," says Walker Lewis, president of Avon, U.S. "The Elizabeth Taylor Jewelry Collection will appeal to a broad audience of women who appreciate fashion jewelry and are willing to pay for the luxury of owning distinctive, quality pieces."
 Widely known for her own spectacular jewelry collection and her love of precious gems, Taylor will be actively involved in the creation of her Avon fashion-jewelry designs. "We'll look to some of her most memorable film roles, such as Cleopatra, for inspiration," says Audrey Yanthis-Lucas, general manager of Avon's jewelry and accessories unit.
 "Elizabeth Taylor is a living legend," notes Yanthis-Lucas. "When a woman chooses a piece from this collection, she'll make a sophisticated statement that tells the world she's special."
 The Elizabeth Taylor Jewelry Collection will be available through Avon sales representatives nationwide, through the company's direct-mail catalog and through a variety of other direct-buying mediums, according to Yanthis-Lucas.
 "I have, of course, always been fascinated with jewelry," Taylor said. "I think I was born not with a silver spoon in my mouth, but probably a pave-diamond spoon. The twinkle in my eyes, I'm sure, has been directly associated with stones of some kind."
 Avon is the world's largest manufacturer and marketer of fashion jewelry. The company plans to begin selling the Elizabeth Taylor Jewelry Collection worldwide beginning in 1994.
 In recent years, Avon has offered its customers well-priced, exclusive designs by two of the biggest names in fashion jewelry: Kenneth Jay Lane -- who, in addition to Elizabeth Taylor, counts Jacqueline Onassis, Barbara Bush and Ivana Trump among his famous clientele -- and Jose Maria Barrera, an Hispanic-American designer whose pieces are featured in fine department stores, upscale boutiques and in the pages of top fashion magazines.
 -0- 6/23/93
 /CONTACT: Alix Mendes, 212-546-7653, or Kathleen Walas, 212-546-7052, both of Avon Products, Inc./
 (AVP)


CO: Avon Products, Inc. ST: New York IN: HOU SU:

WB-OS -- NY064 -- 5191 06/23/93 17:20 EDT
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Publication:PR Newswire
Date:Jun 23, 1993
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