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ELIZABETH TAYLOR FOR WHITE DIAMONDS TO MAKE PERSONAL APPEARANCE AT KAUFMANN'S

 ELIZABETH TAYLOR FOR WHITE DIAMONDS
 TO MAKE PERSONAL APPEARANCE AT KAUFMANN'S
 PITTSBURGH, Sept. 10 /PRNewswire/ -- Kaufmann's Department Store said today it is proud to announce the personal appearance of Elizabeth Taylor for WHITE DIAMONDS on Sept. 16, at 1 p.m., at the Kaufmann's Ross Park Mall store.
 Taylor's 50 minute personal appearance and mini press conference is open to both the public and the media. During this time, she will answer questions from the audience, and later meet privately with the Beauty Advisors who sell her WHITE DIAMONDS fragrance.
 Through this personal appearance, Taylor will further the AIDS cause to which she is committed. In lieu of personal gifts, Kaufmann's president and CEO, William Tobin, will donate a check in the amount of $5,000 to the Pittsburgh AIDS Task Force Emergency Fund. The Elizabeth Taylor AIDS Foundation, as well as Parfums International Ltd., will each match the $5,000 contribution. Mike Neal, executive director of the Pittsburgh AIDS Task Force, will be present to receive the donation.
 Tobin comments on the contribution, "We at Kaufmann's are committed to the welfare of our communities, and are proud to do our part in helping the fight against this insidious disease."
 Taylor's personal appearance at Kaufmann's is part of a four-city tour during the month of September to promote WHITE DIAMONDS. The phenomenal success of WHITE DIAMONDS culminated in its winning two of the coveted 1991 Fragrance Foundation Recognition Awards ("Fifi's"): the Best Women's Fragrance Introduction of the Year in the Broad Distribution category, and the top Advertising TV Campaign of the Year award for a women's fragrance.
 Kaufmann's and Parfums International Ltd. said they are proud to host Taylor and to help her celebrate the success of her WHITE DIAMONDS fragrance and to assist in her determined efforts in the fight against AIDS.
 -0- 9/10/92
 /CONTACT: Erika Kirby of Kaufmann's, 412-232-2906, or 412-232-2321/ CO: Kaufmann's Department Store ST: Pennsylvania IN: REA SU:


CD-ML -- PG006 -- 7941 09/10/92 10:57 EDT
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Publication:PR Newswire
Date:Sep 10, 1992
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